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Ad Women
Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.
Soap, Sex, and Cigarettes
SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
Ad Women
"In Ad Women, Juliann Sivulka tells the behind-the-scenes story of how women precipitated a sea change in the ad profession while revolutionizing the business of selling products to consumers around the globe." "Following three key periods in the history of American advertising, which represent eras of major social change for women, Sivulka surveys the suffragist struggle of the turn of the century, the fashionable frenzy of women's lib during the Roaring Twenties to the "We can do it" wartime days of Rosie the Riveter, and the gender reversal within the industry starting in the 1970s - women smashing the glass ceiling and ending up on top. In addition, she discusses major influences on advertising, such as consumer activism and the controversial work by feminists including Betty Friedan, and devotes an entire chapter to the contributions to advertising of African American, Hispanic, and Asian American women in the twentieth century." "Juliann Sivulka is a professor of advertising, consumer culture, and American studies at the School of International Liberal Studies of Waseda University, in Tokyo, Japan."--BOOK JACKET.
Stronger Than Dirt
Sivulka (journalism and mass communications, U. of South Carolina) explores what advertisements for packaged soap and related products reveal about changes in beliefs and values of society during the period; the visible expressions of those beliefs and values, what ritual of cleanliness were portrayed as socially necessary, and what types of advertising conventions developed as reliably successful. c. Book News Inc.
Sex in Advertising
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this b...
The Gender Communication Connection
The authors explore the many ways that gender and communication intersect and affect each other. Every chapter encourages a consideration of how gender attitudes and practices, past and current, influence personal notions of what it means not only to be female and male, but feminine and masculine. The second edition of this student friendly and accessible text is filled with contemporary examples, activities, and exercises to help students put theoretical concepts into practice.
Advertising in America
Description: A guide to placing advertisements in American publications, produced for French businesses. Includes advice and lists of magazines, newspapers, religious publications and agricultural publications, accompanied by information on advertising rates.
Nature at War
"World War II was the largest and most destructive conflict in human history. It was an existential struggle that pitted irreconcilable political systems and ideologies against one another across the globe in a decade of violence unlike any other. There is little doubt today that the United States had to engage in the fighting, especially after the Japanese attack on Pearl Harbor on December 7, 1941. The conflict was, in the words of historians Allan Millett and Williamson Murray, "a war to be won." As the world's largest industrial power, the United States put forth a supreme effort to produce the weapons, munitions, and military formations essential to achieving victory. When the war final...
Housework and Housewives in American Advertising
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
The Legacy of Elise Hall
The saxophone is a globally popular instrument, often closely associated with renowned players such as Charlie Parker, John Coltrane, or more recently, Kenny G. Less well known, however, is the historical presence of women saxophonists in the nineteenth century, shortly after the instrument’s invention. Elise Hall (1853–1924), a prominent wealthy socialite in Boston at the turn of the twentieth century, defied social norms by mastering the saxophone, an unconventional instrument for a woman of her time. Despite her career’s profound impact, Elise Hall remains relatively obscure in broader music communities. Her untiring work as an impresario, patron, and performer made a significant ma...
