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Marketing Across Cultures
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are...
Cultural Psychology
First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.
Brother's Keeper
With war looming on the horizon and winter setting in, can two children escape North Korea on their own? Winner of the Freeman Book Award! North Korea. December, 1950. Twelve-year-old Sora and her family live under an iron set of rules: No travel without a permit. No criticism of the government. No absences from Communist meetings. Wear red. Hang pictures of the Great Leader. Don't trust your neighbors. Don't speak your mind. You are being watched. But war is coming, war between North and South Korea, between the Soviets and the Americans. War causes chaos--and war is the perfect time to escape. The plan is simple: Sora and her family will walk hundreds of miles to the South Korean city of B...
International and Cross-cultural Business Research
An guide to qualitative and quantitative research methods and methodologies for those carrying out business and management research in international and cross-cultural settings. The authors, drawing on theory and examples, emphasise the importance of cultural considerations and comparative thinking when carrying out international research in our globalised world.
The Partner Track
An “engaging and suspenseful” novel of a first-generation Chinese American having second thoughts about her elite Manhattan law firm (The Wall Street Journal). Ingrid Yung’s life is full of firsts. A first-generation Chinese American, the first lawyer in her family, she’s about to collect the holy grail of firsts and become the first minority woman to make partner at the venerable old Wall Street law firm Parsons Valentine & Hunt. Ingrid has perfected the art of “passing” and seamlessly blends into the old-boy corporate culture. She gamely banters in the cafeteria, plays in the firm softball league, and earnestly racks up her billable hours. But when an offensive incident at the ...
The Politics of Economic Life
In recent years, economic life has become increasingly politicized: now, every company has a ‘philosophy’, promising its customers some ethical surplus in return for buying their products; consumers shop for change; workers engage in individualized forms of employee activism such as whistleblowing; and governments contribute to the re-configuration of the economic sphere as a site of political contestation by reminding corporate and private economic actors of their duty to ‘do their bit’. The Politics of Economic Life addresses this trend by exploring the ways in which practices of consumption, work, production, and entrepreneurship are imbued with political strategy and ideology, and assesses the potentials and perils of the politicization of economic activity for democracy in the 21st century.
International Management
Winner of the Management and Leadership Textbook category at the CMI Management Book of the Year Awards 2013/14, International Management explores management opportunities in encounters across the world between national, organizational, political, professional and social cultures. It is soundly based theoretically and supported with real-life international examples from contemporary events and situations, exploring contemporary and historical material to provide insights for today's managers who find themselves dealing with diversity and difference. From a historical perspective and a uniquely cross-disciplinary approach, Elizabeth Christopher identifies the major leadership styles that cont...
Beyond Aesthetics: The Science and Soul of Product Design
Journey into the science and soul of product design, exploring how aesthetics and functionality merge to create impactful products. This book offers insights into design thinking, processes, and innovations that shape the products we use every day.
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
For Hearing People Only: 4th Edition
Answers to Some of the Most Commonly Asked Questions. About the Deaf Community, its Culture, and the “Deaf Reality.”
