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Handbook of Research on Customer Engagement
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
Rebuilding Native Nations
A revolution is underway among the Indigenous nations of North America. It is a quiet revolution, largely unnoticed in society at large. But it is profoundly important. From High Plains states and Prairie Provinces to southwestern deserts, from Mississippi and Oklahoma to the northwest coast of the continent, Native peoples are reclaiming their right to govern themselves and to shape their future in their own ways. Challenging more than a century of colonial controls, they are addressing severe social problems, building sustainable economies, and reinvigorating Indigenous cultures. In effect, they are rebuilding their nations according to their own diverse and often innovative designs. Produ...
The Social Construction of Race and Ethnicity in the United States
This groundbreaking collection of classic and cutting edge sociological research gives special attention to the social construction of race and ethnicity in the United States. It offers an in-depth and eye-opening analysis of (a) the power of racial classification to shape our understanding of race and race relations, (b) the way in which the system came into being and remains, and (c) the real consequences this system has on life chances. The readings deal with five major themes: the personal experience of classification schemes; classifying people by race; ethnic classification; the persistence, functions, and consequences of social classification; and a new paradigm: transcending categories. For individuals who want to gain a fuller understanding of the impact the ideas of race has on a society that is consumed by it.
The Nursing of Families
Compelling family nursing issues are explored in this volume, which addresses practice, research and theory in order to bridge the gap between families' needs and expectations and the practice of family nursing. Contemporary issues such as cross-cultural concerns, HIV//AIDS and the health of homeless mothers and children are examined; sections are also devoted to policy and economic issues, theory development, research, practice and education. A final section provides an integrative review which examines whether family intervention actually helps.
Guide
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Real Indians
At the dawn of the twenty-first century, America finds itself on the brink of a new racial consciousness. The old, unquestioned confidence with which individuals can be classified (as embodied, for instance, in previous U.S. census categories) has been eroded. In its place are shifting paradigms and new norms for racial identity. Eva Marie Garroutte examines the changing processes of racial identification and their implications by looking specifically at the case of American Indians.
Life in an Eskimo Village
Describes the history, culture, and daily life of the Eskimos and the many changes brought about by their contact with the "white people's" society.
