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33 Million People in the Room
Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks–and how you can, too. Powell’s wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today’s social networks as never before. Through them, Powell introduces new ...
Social Media as Your New Business Platform
This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. How Gary Vaynerchuk used social media to build a business, a brand, and a powerful new revenue stream. From the beginning, Gary Vaynerchuk saw things a little differently from traditional wine connoisseurs--and soon realized he could use this difference to stand above the crowd. Never short on ideas, Gary pulled out his little video camera, planted it on his worktable, and started a live video blog (vlog). In short order, the overflow of Gary’s fans began to watch his weekly recommendations online and purchase wine through his Web site...
33 Million People in the Room
"Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy S...
The AI Dilemma
The misuse of AI has led to wrongful arrests, denial of medical care, even genocide-this book offers 7 powerful principles that business can use now to end the harm. AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. Juliette Powell and Art Kleiner offer seven principles for ensuring that machine learning supports human flourishing. They draw on Powell's research at Columbia University and use a wealth of real-world examples. Four principles relate to AI systems themselves. Human risk must be rigorously determined and consciously included in any design process. AI systems must be understandable and transparent to an...
Much Master T
An inside peek at the life of a MuchMusic VJ . . . When you think of urban pop culture icons at "the nation’s music station" over the past decade, only one name comes to mind: Master T. "T" has been an employee at Much since their doors opened in 1984 (in 1990 he hit the air full-time as a VJ) and in that time he's helped fuel the growth of urban music in Canada and become world renowned for his relaxed, well-researched style of interviewing. So much so that musical artists such as Shaggy, Eminem, and the Spice Girls have specifically requested that Master T be their host for high-profile much interview segments. This part-Much-retrospective, part-autobiography will provide a behind-the-sc...
Sex and Race in the Black Atlantic
This is the first book to place the self-fashioning of mixed-race individuals in the context of a Black Atlantic. Drawing on a wide range of sources and a diverse cast of characters – from the diaries, letters, novels and plays of femme fatales in Congo and the United States to the advertisements, dissertations, oral histories and political speeches of Black Power activists in Canada and the United Kingdom – it gives particular attention to the construction of mixed-race femininity and masculinity during the twentieth century. Its broad scope and historical approach provides readers with a timely rejoinder to academics, artists, journalists and politicians who only use the mixed-race label to depict prophets or delinquents as "new" national icons for the twenty-first century.
Cleaving
What Julie did next: a riveting memoir of marriage, meat, and obsession from the author of Julie & Julia Julie Powell spent a year cooking her way through Julia Child's impossible Mastering the Art of French Cooking. Her experiences were recorded in the hilarious bestselling book and film Julie and Julia, starring Stanley Tucci, Meryl Streep and Amy Adams. But what she did next took even adventurous Julie by surprise. She trained as a butcher. Apprenticed at Fleisher's, she cut, chopped, hammered, sliced and cleaved her way through herds of meat; got splattered in gore; grew big muscles; and showed she has what it tool to make it as a woman in a man's world. At the same time she embarked on a passionate, red-blooded affair that threatened her marriage, and, at times, her sanity. 'A remarkable confessional of butchery and adultery' Harper's Bazaar 'Highly readable . . . beautiful writing, effortlessly filling pages with virtuoso descriptions of animal slaughter and human travail' Sunday Times 'Powell makes you see how butchery might be enjoyable, even cathartic' Spectator
The GQ Candidate
The literary debut of political analyst Keli Goff is a savvy tale inspired by the 2008 presidential election. Luke Cooper, one of the first black and, by virtue of adoption, Jewish governors in US history, decides that it is time to run for President. It is a behind-the-scenes look at what happens in the lives of candidates and the people closest to them, when the cameras aren't rolling. In addition to telling the story of his campaign, the novel also follows the lives of Luke's tight-knit circle of friends and reveals how his amazing race changes their lives forever.
Country Living The Mom's Guide to Running a Business
This follow-up to Crafting a Business provides everything a determined entrepreneur needs to know to successfully run her own business while raising a family. Through inspiring profiles, 28 women share diverse strategies on business development and operations, defining space and boundaries, and creating a viable work-family balance. A special “workshop” section also provides business basics for those just starting out.
Catalytic Governance
Catalytic Governance presents a new governance model for managing transformational change based on engagement, dialogue, and collaborative decision making.
