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Consumer Vulnerability
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges. It does so by exploring how consumer vulnerability is experienced across a range of different contexts such as poverty and disability, and the potential impact of vulnerability from childhood to old age. Other chapters extend focus from the consumer to the organisational perspective or consider more macro issues such as socio-spatial disadvantages. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. They draw on various methodological approaches that generate both marketing management and policy-focused implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability. This book was originally published as a special issue of the Journal of Marketing Management.
Wellness Culture
Wellness culture promises a reprieve from the stress of long workdays, restrictive dieting, and punishing exercises through providing the alternative of a balanced lifestyle that simply focuses on feeling good. However, the reality of wellness culture is more complicated. While some assert that it successfully promotes well-being, others argue that it is simply a way of rebranding the dieting and exercise regimens that already existed, building an industry around the products and services that allegedly promote wellness. This volume clarifies the nebulous concept of "wellness" and explores how culture, business, and health intersect to create today's wellness culture.
Planning for Successful Reading and Writing Instruction in K-2
In this one-of-a-kind resource, a seasoned educator guides primary teachers through planning and managing a cohesive, balanced literacy program. She begins by asking them to consider district requirements, national standards, and our individual goals. From there, she demonstrates how to map out plans for each month, week, and day. Chocked full of organizational tips, sample plans, and model lessons, this book will make teachers feel empowered and in control. For use with Grades K-2.
A Gift of Joy
Holly Hamilton faces her last semester of college with no firm plans for the future. She’s just broken up with her boyfriend, Blake Chandler, who seems to know for certain he’s her forever partner. Not one to give up easily, he plans to take a job in a law firm near her in Washington, D.C. As Holly struggles to disentangle herself from the relationship, a young Marine thinks he can help her with her Blake problem. A tragic accident threatens to draw Holly back into Blake’s arms. Will Holly trust God to achieve His purposes without her takeover tendencies? How God works to fulfill her deepest desires demonstrates His faithfulness when she surrenders her plans for His. If you’ve follow...
Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Visual Methods in Marketing and Consumer Research
Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a ‘go‐to’ guide for doing visual research in marketing and consumer research. This book encompasses nine chapters guiding the readers through the A...
Consumer Behaviour
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it ...
