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World Class Communication
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful share...
Organizational Reputation Management
ORGANIZATIONAL REPUTATION MANAGEMENT Teaches public relations through the management of relationships with key organizational publics, perfect for business and management students Organizational Reputation Management: A Strategic Public Relations Perspective presents comprehensive coverage of how corporations, governments, and non profit organizations build and maintain their reputation. This unique textbook provides students with a solid understanding of the function of public relations as a strategic activity, as author Alexander V. Laskin offers a real-world relationship management perspective while employing an innovative approach to defining and analyzing reputation. Student-friendly ch...
The Future of Business Journalism
In the twenty-first century, business news has shifted its focus from local coverage to national news. In The Future of Business Journalism, Chris Roush shows the causes of this recent divide, its impact on local businesses, and how the field can once again provide the content a broad society needs to make informed financial decisions.
Quest
In Praise of Quest QUEST is a must read for everyone concerned with youth corrections programs. It chronicles the rise and fall of the California Youth Authority, and tells of those who strove to make better a vital social system in a fatally politicized government structure. The author combines historical details about evolving corrections' theory, research, strategic events and most important the people, delivered with the spot-on wit of an accomplished storyteller. Set during several of the most turbulent decades in our nation's history, he describes how the youth corrections system works, or not, from the bottom up, and concludes his exposition with a series of insightful propositions fo...
The Corporate Warrior
You make critical strategic and leadership decisions in real-time. You need clear, concise, timely information to meet goals, improve performance, and increase profitability. With threats, technology, and competition changing the game at cyber-speed you, as a corporate leader and strategist, are constantly faced with life-or-death business challenges. Leading international military strategists who have learned survival lessons the hard way on the front lines and yet emerged victoriously can be your guides to winning strategies. The Corporate Warrior is a practical book loaded with direct, actionable strategies. Thanks to James Farwell's direct relationships and experiences working with these well-known military leaders, you will learn powerful strategies and tactics to enable your enterprise to confront insurmountable challenges and conquer competition while winning valuable customer recognition and support for your brand!
Culture Hacker
HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY "I LOVE THIS BOOK!" —CHESTER ELTON, New York Times bestselling author of All In and What Motivates Me "When companies focus on culture, the positive effects ripple outward, benefiting not just employees but customers and profits. Read this smart, engaging book if you want a practical guide to getting those results for your organization." —MARSHALL GOLDSMITH, executive coach and New York Times bestselling author "Most books on customer service and experience ask leaders to focus on the customer first. Shane turns this notion on its head and makes a compelling case why leaders need to make 'satisfied employees' the priority."...
Federal Probation...
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The 26th Man
The average major league player currently earns more than half a million dollars a season. But, only 25 players make the big team's roster. The 26th Man details the season-long journey of Steve Fireovid of the Triple A Indianapolis Indians, as he deals with the realities and the heartbreak of playing a kid's games well into his thirties.
