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Branded Conservatives
This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
Donald Trump and the Branding of the American Presidency
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.
Readings in American Politics and Political Marketing
Readings in American Politics and Political Marketing provides students with a curated selection of articles about American political institutions, the way the United States interacts with the rest of the world, and the ways in which political communication has influenced both. The anthology shows how the political system works, how it has evolved over time, and how select structures and forces produce both continuity and change in American politics. The book is organized into four units. Unit I examines the ways in which America's place in the world is changing. The readings show that the modern United States is in a different strategic position and confronted with different challenges than...
Political Marketing in the United States
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Readings in American Politics and Political Marketing
Readings in American Politics and Political Marketing provides students with a curated selection of articles about American political institutions, the way the United States interacts with the rest of the world, and the ways in which political communication has influenced both. The anthology shows how the political system works, how it has evolved over time, and how select structures and forces produce both continuity and change in American politics. The book is organized into four units. Unit I examines the ways in which America's place in the world is changing. The readings show that the modern United States is in a different strategic position and confronted with different challenges than...
Political Marketing
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive lea...
The Future Is Ours
Today′s demographic reality is a "majority-minority" America wherein racial and ethnic minorities comprise a growing share of the U.S. population and electorate, and are themselves becoming more diverse and representing more decisive votes. How America evolves as a society and a polity depends on whether and how these new Americans access and are accommodated by existing institutions. The Future is Ours offers a data-based examination of whether (and exactly how) minority citizens differ from members of the white majority—in political participation, voting preferences, policy opinions, orientations toward government, and legislative representation. Data analyses are presented in non-technical fashion, but throughout the authors attempt to engage issues of research design that expose students to the logics of social science inquiry. Bowler and Segura argue that demography will, in fact, be destiny. The balance between the two parties is at a tipping point and the outcome depends on how minority Americans engage in politics.
The Most Fundamental Right
""The initial impetus for this book was a forum on voting rights at the University of Utah in 2006.""
Breaking the Two-party Doom Loop
American democracy is in deep crisis. But what do we do about it? That depends on how we understand the current threat.In Breaking the Two-Party Doom Loop, Lee Drutman argues that we now have, for the first time in American history, a genuine two-party system, with two fully-sorted, truly national parties, divided over the character of the nation. And it's a disaster. It's a party system fundamentally at odds withour anti-majoritarian, compromise-oriented governing institutions. It threatens the very foundations of fairness and shared values on which our democracy depends.Deftly weaving together history, democratic theory, and cutting-edge political science research, Drutman tells the story ...
The Politics of Democratic Inclusion
How institutions foster and hinder political participation of the underrepresented
