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How To Be An Agile Business Analyst
Agile business analysis is not about frameworks and prescriptions. Agile business analysis is about applying business analysis techniques in an agile manner so that your team solves the right problems with the right solutions. How To Be An Agile Business Analyst shows you how.
Beyond Requirements
Satisfy Stakeholders by Solving the Right Problems, in the Right Ways In Beyond Requirements, Kent J. McDonald shows how applying analysis techniques with an agile mindset can radically transform analysis from merely “gathering and documenting requirements” to an important activity teams use to build shared understanding. First, McDonald discusses the unique agile mindset, reviews the key principles underlying it, and shows how these principles link to effective analysis. Next, he puts these principles to work in four wide-ranging and thought-provoking case studies. Finally, he drills down on a full set of techniques for effective agile analysis, using examples to show how, why, and when...
Stand Back and Deliver
Managing projects and solving difficult situations within organizations can be devilishly difficult. Complexity and uncertainty can provoke inappropriate, even counterproductive, judgments and actions. In such circumstances, you need special tools and processes to help you sort out your strategy and make better choices. Co-authors Pollyanna Pixton, Niel Nickolaisen, Todd Little and Kent McDonald provide effective mechanisms for managing projects and solving problems. They approach business decision making with careful deliberation, analytical precision and sound reasoning. Their book provides the support systems you need to weigh your options and address your business dilemmas. getAbstract finds that leaders at all levels will benefit from knowing this book's hands-on tools.
Marketing Plans
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is d...
Business Analysis and Leadership
21st century organizations, across all sectors and of all types, have to cope with an international marketplace where change is frequent and customer expectations continue to rise. The work of business analysis professionals is crucial if organizations are to succeed and grow. If change programmes are to be successful, stakeholder engagement and situation analysis are vital, and to achieve this, senior business people need to display competence in a range of areas, not least of which include the ability to challenge, lead and influence. Business Analysis and Leadership is for anyone involved in business analysis working in any organization worldwide, from financial services to charities, gov...
Agile Software Requirements
“We need better approaches to understanding and managing software requirements, and Dean provides them in this book. He draws ideas from three very useful intellectual pools: classical management practices, Agile methods, and lean product development. By combining the strengths of these three approaches, he has produced something that works better than any one in isolation.” –From the Foreword by Don Reinertsen, President of Reinertsen & Associates; author of Managing the Design Factory; and leading expert on rapid product development Effective requirements discovery and analysis is a critical best practice for serious application development. Until now, however, requirements and Agile...
Cellular Electron Microscopy
Recent advances in the imaging technique electron microscopy (EM) have improved the method, making it more reliable and rewarding, particularly in its description of three-dimensional detail. Cellular Electron Microscopy will help biologists from many disciplines understand modern EM and the value it might bring to their own work. The book's five sections deal with all major issues in EM of cells: specimen preparation, imaging in 3-D, imaging and understanding frozen-hydrated samples, labeling macromolecules, and analyzing EM data. Each chapter was written by scientists who are among the best in their field, and some chapters provide multiple points of view on the issues they discuss. Each s...
Romantic Comedy
'Romantic Comedy' offers an introduction to the analysis of one of the most popular but generally overlooked film genres. The book provides an overview of Hollywood's romantic comedy conventions, examining the iconography, narrative patterns and ideology which inform such films.
Marketing Plans
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text. New chapters and content include: A ‘Does it Work’ feature throughout demonstrating examples of real successes using the processes in the book More substantial coverage of consumer behaviour to balance the book’s focus with B2B planning Digital techniques and practices brought fully up to date Also includes a comprehensive online Tutors’ Guide and Market2Win Simulator for those who teach marketing strategy
On Second Thought
Ainsley O’Leary is so ready to get married—she’s even found the engagement ring her boyfriend has stashed away. What she doesn’t anticipate is being blindsided by a breakup he chronicles in a blog...which (of course) goes viral. Devastated and humiliated, Ainsley turns to her older half sister, Kate, who’s struggling with a sudden loss of her own.
