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Human Resource Management and Internal Marketing
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices whic...
Pilgrimage Tourism
People in general and pilgrims in particular go on pilgrimages to temples, mosques, churches, gurudwaras for worshipping their religious gods and goddesses. But, tourism and pilgrimage are intertwined with little differences. Religious tourism is based on time involved and distance travelled namely short- and long-term religious tourism. The short-term type involves travel to nearby pilgrimage centres or religious conferences, or religious discourses while the long-term religious tourism involves travel to religious sites and religious conferences around the world. Pilgrimage is “the result of a vow”. India is a land of temples, mosques and churches. They play significant role in the dev...
Planning an Applied Research Project in Hospitality, Tourism, and Sports
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
The International Encyclopedia of Gambling [2 volumes]
The most complete single-source collection on gambling ever assembled gives readers access to the best possible information about one of the fastest growing industries in the world. The International Encyclopedia of Gambling seeks to explain the gambling phenomenon through an in-depth exploration of gambling operations around the world. More than 300 entries reflect the global stretch of the industry as they examine games, venues, players and other leading figures, legal issues, the history of gaming, and the literature on the subject. The work is enhanced with a dozen contributed articles on gambling-related topics, including commentaries on the history and growth of Las Vegas and a description of major law cases involving gambling. Coverage includes Internet gambling and a section incorporating reviews of more than 50 films about gambling.
Medical Tourism and Wellness
Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel—or at a hospital th...
Customer Loyalty and Brand Management
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, und...
