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Principles and Practice in Ophthalmic Assisting
Time is an incredibly valuable resource for ophthalmic and para-optometric personnel, whether they are still studying on their way to certification or they are already in the trenches in daily practice. To keep up, they need a single, cohesive text containing everything they need to learn. Principles and Practice in Ophthalmic Assisting: A Comprehensive Textbookmeets that need, covering all subject areas in detail while also maintaining a readable, user-friendly style. Editors Janice Ledford and Al Lens have gathered a prestigious team of over 40 contributors, all of them ophthalmic and optometric medical personnel, who actively perform the tasks they write about. Their time-tested expertise...
George Humphrey, Charles Wilson and Eisenhower's War on Spending
The first Republican president since the Great Depression, Dwight Eisenhower was the victorious supreme allied commander of World War II's European theater, but a political novice when he moved into the White House in 1953. To help make domestic policy, he recruited two of the country's richest businessmen--Cleveland industrialist George Humphrey and General Motors president Charles Wilson--with the goals of ensuring American postwar prosperity and developing a defense posture against the nuclear threat of the Soviet Union. This book provides the first detailed examination of how Humphrey and Wilson helped shape Eisenhower's policies and priorities. Persuasive and charming, Treasury Secr...
Societal Impact of Spaceflight
Since the dawn of spaceflight, advocates of a robust space effort have argued that human activity beyond Earth makes a significant difference in everyday life. Assertions abound about the "impact" of spaceflight on society and its relationship to the larger contours of human existence. Fifty years after the Space Age began, it is time to examine the effects of spaceflight on society in a historically rigorous way. Has the Space Age indeed had a significant effect on society? If so, what are those influences? What do we mean by an "impact" on society? And what parts of society? Conversely, has society had any effect on spaceflight? What would be different had there been no Space Age? The purpose of this volume is to examine these and related questions through scholarly research, making use especially of the tools of the historian and the broader social sciences and humanities. Herein a stellar array of scholars does just that, and arrives at sometimes surprising conclusions.
Capitalists Against Markets
Peter Swenson's study implies that contrary to popular wisdom the welfare state builders in the USA and Sweden during the 1930s were motivated by a pragmatism founded in capitalist interests and preferences.
The Marshall Plan
A re-interpretation of the Marshall Plan, as an extension of strategic American policy, views the plan as the "brainchild" of the New Deal coalition of progressive private and political interests.
Cultures of Commerce
While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging from material to visual culture to literature.
Bringing the Future Within Reach
The book documents Glenn's many research specialties over those 75 years. Among them are early jet engines and rockets; flight safety and fuel efficiency tested in premier icing and wind tunnels; liquid hydrogen fuel which, despite skeptics like aerospace engineer Wernher von Braun, helped the U.S. win the race to the moon; and electric propulsion, considered key to future space flight. Space enthusiasts, aviation personnel, aerospace engineers, and inventors may be interested in this comprehensive and milestone volume. Other related products: NASA at 50: Interviews With NASA\'s Senior Leadership can be found here: https: //bookstore.gpo.gov/products/sku/033-000-01360-4 Other products published by National Aeronautical and Space Administration (NASA) can be found here: https: //bookstore.gpo.gov/agency/550
Lobbying America
Lobbying America tells the story of the political mobilization of American business in the 1970s and 1980s. Benjamin Waterhouse traces the rise and ultimate fragmentation of a broad-based effort to unify the business community and promote a fiscally conservative, antiregulatory, and market-oriented policy agenda to Congress and the country at large. Arguing that business's political involvement was historically distinctive during this period, Waterhouse illustrates the changing power and goals of America's top corporate leaders. Examining the rise of the Business Roundtable and the revitalization of older business associations such as the National Association of Manufacturers and the U.S. Ch...
Advertising at War
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association o...
The Big Ripoff
Praise for THE BIG RIPOFF "Politicians like to say that government is on the side of the little guy. But with impressive documentation and persuasive examples, Tim Carney shows how government power and regulation are typically used to assist the powerful." -Paul A. Gigot Editorial Page Editor, the Wall Street Journal "Exposes the dirty little secret of American politics: how big businesses work with statist politicians to diminish the prosperity and freedom of consumers, taxpayers, and entrepreneurs. Carney employs top-notch writing ability, passion for liberty, and understanding of economics to demolish the myth that big business is a foe of big government. Everyone who seeks to understand ...
