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Political Marketing and Management in Ghana
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
Parties, Political Finance, and Governance in Africa
Explains the strategies political parties use to extract money from the state and how these strategies shape government performance.
Sustainability Management in the Oil and Gas Industry
The oil and gas industry is a complex sector with significant reach in terms of providing the energy needs of the global economy and the security, environmental and development consequences thereof. In particular, the sector is extremely important for the economic growth of emerging markets and developing countries. Furthermore, the life span of oil and gas resources is finite, with high health and safety risks and substantial environmental costs that require careful management and sustainability practices to ensure optimal extraction and utilisation of these resources. This book examines the challenges and opportunities in the oil and gas industry, in the context of emerging markets and dev...
Sustainable and Responsible Investment in Developing Markets
Covering pertinent areas of sustainable and responsible investment (SRI) this forward-looking book examines SRI in developing markets including its evolution, principles and concepts. It explores the drivers and challenges in developing economies and analyses the theoretical underpinnings to critical issues pertaining to SRI.
Political Marketing
This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international case studies, it provides an essential resource for all students of political marketing.
Between HIV Prevention and Lgbti Rights
Examining the impacts of global development processes and HIV response on queer politics and activism in Ghana
Political Management in Practice
All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which politics is managed effectively is debatable. Recently public awareness of problematic HR in parliaments and government has grown as media reports of problems emerge. Such problematic practice is not surprising given that orientation and training of political practitioners by parties and parliament is hindered by a lack of academic research. This comprehensive volume lays out and builds upon core theoretical foundations in the field of political management, offering a wide range of in-depth empirica...
The Political Economy of Heaven and Earth in Ghana
In March 2017, the president of Ghana, Nana Addo Dankwa-Akufu announced his intention to build a national cathedral to the people of Ghana. The announcement elicited watertight counter arguments that morphed into two a priori re-litigated assumptions: First, Ghana is a secular country and second, religion and state formation are incompatible. Informed by a frustrating paradox of an overwhelming religious presence and concurrent pervasive corruption in the country, public conversation reached a cul-de-sac of “conviction without compromising.” In The Political Economy of Heaven and Earth in Ghana, Charles Prempeh deploys the national cathedral as an entry point to provide both interdiscipl...
Digital Analytics Applications for Sustainable Training and Education
Digital analytics is an emerging new trend used in education to measure, collect, analyze, and report on data about learners and their contexts and to understand and optimize learning and learning environments. Taking into consideration the UN's Sustainable Development Goal 4, which aims to "ensure inclusive and equitable quality education and promote lifelong learning opportunities for all," this new book looks at digital technologies as a means to foster sustainable educational innovations for improving the teaching, learning, and assessment from K-12 to higher education. It demonstrates how artificial intelligence, deep learning, cloud computing, big data, and machine learning can be used to assess, evaluate, record, and predict student progress, participation, performance, personalization, and empowerment in academic and curricular activities.
