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Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities
  • Language: en
  • Pages: 189

Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities

  • Type: Book
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  • Published: 2020-12-18
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  • Publisher: IGI Global

Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn’t available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field.

Handbook of Research on Human Capital and People Management in the Tourism Industry
  • Language: en
  • Pages: 472

Handbook of Research on Human Capital and People Management in the Tourism Industry

  • Type: Book
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  • Published: 2020-10-09
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  • Publisher: IGI Global

The tourism industry is an industry of people and is directly dependent on the performance of activities, skills, professionalism, quality, and competitiveness. Approaching the perspective of people management stresses the need to humanize companies, making empowerment and commitment easier. These are key to setting “talents” and, more importantly, to encouraging these individuals to put their creative capacities to the service of the companies for which they work. Only by being collaborative internally does business gain competitive capacity in the global marketplace. This aspect is crucial in tourism in the face of strong and growing competition in the sector. Human Capital and People ...

Impact of New Media in Tourism
  • Language: en
  • Pages: 389

Impact of New Media in Tourism

  • Type: Book
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  • Published: 2021-02-19
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  • Publisher: IGI Global

Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating ...

ICT Tools and Applications for Accessible Tourism
  • Language: en
  • Pages: 356

ICT Tools and Applications for Accessible Tourism

  • Type: Book
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  • Published: 2021-02-26
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  • Publisher: IGI Global

The contribution of tourism to create an inclusive society requires the adoption of new approaches and strategies that promote the accessibility of tourism destinations, allowing all people, regardless of their health condition, to enjoy tourism experiences. To accomplish this objective, it is of utmost relevance to promote the active involvement of all stakeholders of the tourism system (demand, supply, government entities, and educational institutions) in the creation of accessible and adapted tourism products. However, the scarce literature in this area suggests that the people working in the tourism industry are not usually aware of several needs and travel constraints of persons with di...

Global Entrepreneurial Trends in the Tourism and Hospitality Industry
  • Language: en
  • Pages: 309

Global Entrepreneurial Trends in the Tourism and Hospitality Industry

  • Type: Book
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  • Published: 2020-03-13
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  • Publisher: IGI Global

Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries. Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.

Risk, Crisis, and Disaster Management in Small and Medium-Sized Tourism Enterprises
  • Language: en
  • Pages: 308

Risk, Crisis, and Disaster Management in Small and Medium-Sized Tourism Enterprises

  • Type: Book
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  • Published: 2021-05-21
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  • Publisher: IGI Global

Tourism destinations are traditionally dominated by small and medium-sized enterprises that provide a wide range of products to tourists such as accommodation, travel services, transportation, recreation and entertainment, and food and beverage services. New knowledge and global risks have emerged, and small and medium-sized tourism enterprises (SMTEs) are now highly vulnerable. Recently, the COVID-19 pandemic has hit the whole world and caused a change in the tourism paradigm. Many SMTEs around the world have been severely affected by the need to completely shut down their activities for months, and expectations for recovery in the medium term are not optimistic. SMTEs do not have the capac...

Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry
  • Language: en
  • Pages: 361

Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry

  • Type: Book
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  • Published: 2021-05-07
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  • Publisher: IGI Global

Family-owned and family-run firms, which are mostly small and medium-sized enterprises, are important when it comes to tourist destinations. It is therefore essential to understand how family firms address future risks and the challenges they face as part of the tourism industry. Since family businesses play such an important role for the entire tourism industry, it is worthwhile to analyze this business type when it comes to organizational resilience. Further, the development of practical solutions from field or case studies are beneficial for creating valuable learning effects for both firms and destinations alike. The examination of one risk scenario and its successful or missing manageme...

Cases on Tour Guide Practices for Alternative Tourism
  • Language: en
  • Pages: 368

Cases on Tour Guide Practices for Alternative Tourism

  • Type: Book
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  • Published: 2020-06-19
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  • Publisher: IGI Global

Tour guides, a highly responsible group of professionals who are in direct communication with tourists traveling around the world, have a great impact on the proper promotion of the culture of countries, global peace, and tolerance. Additionally, they are also effective in the preservation of world natural heritage. Thus, the educational status of tour guides, as well as the characteristics and ethical values that they should possess, need to be examined on an international scale. In today’s world, where tourism demand is directed towards all types of tourism, practices in special interest tourism should be customized in order to ensure the highest level of service quality and cultural app...

Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals
  • Language: en
  • Pages: 385

Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals

  • Type: Book
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  • Published: 2020-09-25
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  • Publisher: IGI Global

Tourism, one of the world’s leading industries, has propelled countries into recovery from economic recession. As a multi-disciplinary, multi-sectoral, holistic, and systemic industry, tourism also uniquely placed to address the concerns of the United Nations’ Sustainable Development Goals (SDGs). While the relationships between tourism, sustainability, and sustainable development are the subjects of deep study, the direct positive effects of tourism on SDGs remain underdiscussed. The Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals is a collection of innovative research that explores sustainable practices within the tourism industry. While highlighting a broad range of topics including economic growth, education, and production patterns, this book is ideally designed for engineers, entrepreneurs, policymakers, executives, advocates, researchers, academicians, and students.

Strategic International Restaurant Development: From Concept to Production
  • Language: en
  • Pages: 497

Strategic International Restaurant Development: From Concept to Production

  • Type: Book
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  • Published: 2021-04-09
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  • Publisher: IGI Global

Foodservice industry operators today must concern themselves with the evolution of food preparation and service and attempt to anticipate demands and related industry changes such as the supply chain and resource acquisition to not only meet patrons' demands but also to keep their competitive advantage. From a marketing standpoint, the trend toward a more demanding and sophisticated patron will continue to grow through various factors including the promotion of diverse food preparation through celebrity chefs, mass media, and the effect of globalization. From an operational standpoint, managing and controlling the business continues to serve as a critical success factor. Maintaining an appro...