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Handbook of Research on Human Capital and People Management in the Tourism Industry
The tourism industry is an industry of people and is directly dependent on the performance of activities, skills, professionalism, quality, and competitiveness. Approaching the perspective of people management stresses the need to humanize companies, making empowerment and commitment easier. These are key to setting “talents” and, more importantly, to encouraging these individuals to put their creative capacities to the service of the companies for which they work. Only by being collaborative internally does business gain competitive capacity in the global marketplace. This aspect is crucial in tourism in the face of strong and growing competition in the sector. Human Capital and People ...
ICT Tools and Applications for Accessible Tourism
The contribution of tourism to create an inclusive society requires the adoption of new approaches and strategies that promote the accessibility of tourism destinations, allowing all people, regardless of their health condition, to enjoy tourism experiences. To accomplish this objective, it is of utmost relevance to promote the active involvement of all stakeholders of the tourism system (demand, supply, government entities, and educational institutions) in the creation of accessible and adapted tourism products. However, the scarce literature in this area suggests that the people working in the tourism industry are not usually aware of several needs and travel constraints of persons with di...
Impact of New Media in Tourism
Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating ...
Strategic International Restaurant Development: From Concept to Production
Foodservice industry operators today must concern themselves with the evolution of food preparation and service and attempt to anticipate demands and related industry changes such as the supply chain and resource acquisition to not only meet patrons' demands but also to keep their competitive advantage. From a marketing standpoint, the trend toward a more demanding and sophisticated patron will continue to grow through various factors including the promotion of diverse food preparation through celebrity chefs, mass media, and the effect of globalization. From an operational standpoint, managing and controlling the business continues to serve as a critical success factor. Maintaining an appro...
Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities
Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn’t available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field.
Economics of Tourism in Portugal
This Brief discusses impacts of the COVID-19 pandemic on the Portuguese tourism sector. Taking into account real-world conditions and the importance of the tourism sector for the Portuguese economy, this book highlights the economic contexts of tourism in Portugal at the regional and municipal levels, discussing pre-pandemic economic frameworks and projecting potential implications for the future. Using data provided by Statistics Portugal, the Brief performs econometric analysis on three cases: new paradigms for overnight stays and guests, changes in tourism revenues and prospective alternatives, and a comparison of effects on changes in number of guests and overnight stays at the regional level. Providing cutting edge analysis of a dynamic global situation, this Brief will be useful for researchers interested in tourism economics and European economics as well as policymakers and industry professionals.
Social Tourism at the Crossroads
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported through social tourism schemes. However, despite these advances and awareness of the benefits of tourism participation in most countries, there is still much confusion and ambiguity about the definition, role, and purpose of social tourism. This comprehensive volume reflects recent shifts in social tourism research by focusing on target groups and the benefits or constraints of these groups in holiday...
Digital Marketing Strategies and Models for Competitive Business
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Conquering global markets: a guide to internationalization for entrepreneurs in the United States of America
In today’s globalized world, the line between domestic and international markets is becoming increasingly blurred. For Brazilian entrepreneurs looking to expand into the United States, this presents both exciting opportunities and significant challenges. *“Conquering Global Markets”* is designed to guide these business leaders through the complexities of internationalization, offering practical strategies and insights tailored to their needs. This eBook provides a clear roadmap for companies at every stage of the internationalization process. From initial planning to executing strategies in the U.S. market, the book addresses the unique aspects of Brazilian companies entering foreign m...
