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Language and the Market Society
In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more effectively, and there are advertising agencies specializing in "the Christian marketplace." And it is not only word choice that is effected; higher-level linguistic patterns, such as genres and discursive practices (such as the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. Through an intricate dialectic, such patterns of lin...
Management of the Fuzzy Front End of Innovation
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
Handbook of Business Communication
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Sistemas Tributários no Mundo
Esta coletânea apresenta as principais características dos seguintes sistemas tributários: Alemanha; Argentina; Austrália; Áustria; Bélgica; Canadá; Chile; China; Espanha; Estados Unidos da América; Finlândia; França; Índia; Inglaterra; Israel; Itália; Japão; Líbano; México; Nova Zelândia; Portugal; Suíça; União Europeia; Uruguai. Procurou-se identificar as suas espécies tributárias, os princípios tributários, as fontes normativas, o modelo de incidência, o sistema de cobrança, dentre outros aspectos fiscais relevantes. A comparação entre sistemas jurídicos distintos propicia a reflexão sobre o nosso próprio modelo na busca da tão desejada justiça fiscal. Marcus Abraham "...mostra-se extremamente oportuno um olhar ao direito tributário comparado a partir de consulta aos textos deste livro vertidos em língua portuguesa, tendo em conta as escorreitas descrições dos principais aspectos da tributação em cada país selecionado..." Trecho do prefácio do Ministro do STJ Reynaldo Soares da Fonseca
