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Tourism and Hospitality Marketing
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
GNSS Monitoring of the Terrestrial Environment
GNSS Monitoring of the Terrestrial Environment: Earthquakes, Volcanoes, and Climate Change presents the application of GNSS technologies to natural hazards on Earth. The book details the background theory of the GNSS techniques discussed and takes the reader through applications and implementation. Tables comparing GNSS with other geodetic techniques, such as SAR, VLBI, SLR, and conventional geodetic methods such as strainmeters, tiltmeters, and leveling surveys are also included. The book concludes with a chapter bridging both parts, discussing the relationship between earthquakes, volcanism, and climate change. The book is aimed at academics, researchers, and advanced students working in t...
Zen Sand
Zen Sand is a classic collection of verses aimed at aiding practitioners of kôan meditation to negotiate the difficult relationship between insight and language. As such it represents a major contribution to both Western Zen practice and English-language Zen scholarship. In Japan the traditional Rinzai Zen kôan curriculum includes the use of jakugo, or "capping phrases." Once a monk has successfully replied to a kôan, the Zen master orders the search for a classical verse to express the monk’s insight into the kôan. Special collections of these jakugo were compiled as handbooks to aid in that search. Until now, Zen students in the West, lacking this important resource, have been severely limited in carrying out this practice. Zen Sand combines and translates two standard jakugo handbooks and opens the way for incorporating this important tradition fully into Western Zen practice. For the scholar, Zen Sand provides a detailed description of the jakugo practice and its place in the overall kôan curriculum, as well as a brief history of the Zen phrase book. This volume also contributes to the understanding of East Asian culture in a broader sense.
Aeronomy of the Earth's Atmosphere and Ionosphere
This book is a multi-author treatise on the most outstanding research problems in the field of the aeronomy of the Earth’s atmosphere and ionosphere, encompassing the science covered by Division II of the International Association of Geomagnetism and Aeronomy (IAGA). It contains several review articles and detailed papers by leading scientists in the field. The book is organized in five parts: 1) Mesosphere-Lower Thermosphere Dynamics and Chemistry; 2) Vertical Coupling by Upward Propagating Waves; 3) Ionospheric Electrodynamics and Structuring; 4) Thermosphere- Ionosphere Coupling, Dynamics and Trends and 5) Ionosphere-Thermosphere Disturbances and Modeling. The book consolidates the progress achieved in the field in recent years and it serves as a useful reference for graduate students as well as experienced researchers.
Pacific Currents
China's importance in the Asia-Pacific has been on the rise, raising concerns about competition the United States. The authors examined the reactions of six U.S. allies and partners to China's rise. All six see China as an economic opportunity. They want it to be engaged productively in regional affairs, but without becoming dominant. They want the United States to remain deeply engaged in the region.
Fusion Energy Update
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The Licit Life of Capitalism
The Licit Life of Capitalism is both an account of a specific capitalist project—U.S. oil companies working off the shores of Equatorial Guinea—and a sweeping theorization of more general forms and processes that facilitate diverse capitalist projects around the world. Hannah Appel draws on extensive fieldwork with managers and rig workers, lawyers and bureaucrats, the expat wives of American oil executives and the Equatoguinean women who work in their homes, to turn conventional critiques of capitalism on their head, arguing that market practices do not merely exacerbate inequality; they are made by it. People and places differentially valued by gender, race, and colonial histories are the terrain on which the rules of capitalist economy are built. Appel shows how the corporate form and the contract, offshore rigs and economic theory are the assemblages of liberalism and race, expertise and gender, technology and domesticity that enable the licit life of capitalism—practices that are legally sanctioned, widely replicated, and ordinary, at the same time as they are messy, contested, and, arguably, indefensible.
Shots in the Dark
In the years after World War II, Westerners and Japanese alike elevated Zen to the quintessence of spirituality in Japan. Pursuing the sources of Zen as a Japanese ideal, Shoji Yamada uncovers the surprising role of two cultural touchstones: Eugen Herrigel’s Zen in the Art of Archery and the Ryoanji dry-landscape rock garden. Yamada shows how both became facile conduits for exporting and importing Japanese culture. First published in German in 1948 and translated into Japanese in 1956, Herrigel’s book popularized ideas of Zen both in the West and in Japan. Yamada traces the prewar history of Japanese archery, reveals how Herrigel mistakenly came to understand it as a traditional practice...
