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Marketing for Tourism and Hospitality
Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange earners. Over 10 percent of Canada's labour force works in tourism, accounting for approximately 1.7 million jobs! Marketing for Tourism and Hospitality: A Canadian Perspective, Second Edition continues to be the only text that deals specifically with marketing for tourism and hospitality in Canada. This unique focus makes this very readable text suitable for both academics and marketing practitioners from all sectors of the tourism industry: ranging from travel and destination organizations, to transportation and various other product suppliers.
Winter Sports Tourism
The snow sports industry has experienced remarkable growth in the last fifty years. It is estimated that there are about 115 million skiers worldwide and around 2,000 ski resorts in 70 countries catering to this growing market. New resorts in Asia and Eastern Europe are competing for these visitors with already well established destinations. But the industry is changing. Technology is having a huge impact on the skiing product and how it is distributed; demographic shifts are affecting the ski industry landscape; and climate change is impacting hills all over the world. Such dramatic changes require a fresh look at this exciting and dynamic industry. Comprised of 12 chapters for easy semeste...
Snow Business
With an emphasis on European issues, this book looks into the dynamics of the international ski industry. It presents research and statistical information, as well as case studies from Europe and North America.
Simon the Snail
Simon the snail is born into a family full of love. He has three beautiful sisters who shower him with praise. His father thinks Simon is the most handsome snail in the world, and he brings his mother nothing but joy. However, it soon becomes apparent to everyone that Simon is unlike other young snails, and his mother starts to worry. The other little snails tease Simon because they think he isnt smart. He struggles early on with almost everything and faces even more difficulties as he tries to deal with the demands of school. His teacher, Mrs. Slugly, is not very understanding or kind and reacts negatively toward Simon's predicament, which only worries his mother all the more. Ultimately, his family's show of support and acceptance win out and Simon realizes that he will overcome his struggles, as he is a most extraordinary snail. Simon the snail faces many challenges, but he triumphs in the end because of his mother's encouragement and unconditional love and his own willingness to do his very best.
COVID-19 and Travel
Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future.
Golf Tourism
Since the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays. Golf continues to represent the largest sports-related travel market valued at GBP30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.
Taylor Swift
A quick read for anyone who wants to know a little more about the most incredible, talented superstar of her generation. Former country music sensation Taylor Swift is one of the most accomplished singer/songwriters to storm the charts. Talented and gorgeous, Swift is no stranger to winning awards, from Academy of Country Music Awards to Grammys, her enormous popularity amongst the country music scene has allowed her to cross over into popular music with hits such as ‘We Are Never Ever Getting Back Together’, ‘I Knew You Were Trouble’, 'Shake it Off', 'Look What You Made Me Do' and her latest album Evermore, not to mention her re-recordings of her masters, the latest being Red (Taylor's Version). Fascinating text tells the remarkable story of this inspirational and phenomenal performer.
Seven Keys to Modern Art
A liberating approach to interpreting modern and contemporary art, focusing on twenty major artworks from around the world and representing a diversity of styles, mediums, and artists. With modern art’s proclivity for self-expression, originality, and the abstract, great works can often seem indecipherable. This book provides the tools to help interpret the seemingly bizarre and often intimidating aspects of modern and contemporary art by exploring twenty works in terms of seven key perspectives: history, biography, aesthetics, experience, theory, criticism, and the market. Author, artist, and art historian Simon Morley shows how twenty well-known but little-understood works of art can serve as useful gateways not only for understanding each other, but also for appreciating works by the same artists and the wider world of art in general. Morley points to visual and theoretical dimensions of art that are not immediately obvious, reconstructing the perspectives of artists and the context within which works were made. Seven Keys to Modern Art is a liberating approach, offering a highly practical and universally applicable method of art interpretation and appreciation.
The Impact of Tourism on the Marine Environment
The first text to take a truly inter-disciplinary approach to critically examining the impacts of tourism on marine environments and coastal regions, focusing on the negative environmental impacts but also looking at the social and economic context of marine tourism and coastal zone management. The book sets tourism against the background of the crisis facing our oceans due to climate change and the effects of global warming. Tourism adds another layer of challenges for our marine environment, and its rapid growth globally means that these challenges have grown dramatically in recent years. We have seen a number of trends in the relationship between tourism and our oceans which pose a threat...
Discover Your Soul Mission
• Shares practices to bring you back in touch with the energy of your inner child, reconnect your soul with its mission, explore your soul contracts, and call on the Angels to support you • Details ways of connecting with your Soul Mission and offers guidance for aligning through each method • Includes a fun exercise to establish a 12-month Soul Mission Manifestation Plan and set things in motion WOULDN’T IT BE GREAT to jump out of bed in the morning, eager to start the day, knowing that this day--each day!--is an opportunity to align yourself with your very own divine purpose for being on Earth? Reminding us of our connection to Source, Discover Your Soul Mission shows a way to reme...
