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Ladislav Sutnar
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Ladislav Sutnar: II.
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Ladislav Sutnar
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Ladislav Sutnar
Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was.
Ladislav Sutnar: Visual Design in Action
First published in 1961 and out of print for more than forty years, visual design in -action is the summation of the influential graphic design theories and principles developed by Czech-born designer Ladislav Sutnar. A pioneering modernist in graphic design and typography, Sutnar brought his avant-garde design principles to the United States and became one of the most influential designers of the 1940s and 1950s. This book, a facsimile of the rare first edition, includes a new introduction by Steven Heller and shows how Sutnar's innovative approach to graphic design prefigured the informational structures now employed in contemporary web design.
Ladislav Sutnar
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Package Design
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