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A Colossal Failure of Common Sense
When Lehman Brothers bank went under, the world gasped. One of the world's biggest and most successful banks, its downfall was the event that sparked the slide of the world economy toward a Great Depression II. This is the gripping inside story of the dark characters who ruled Lehman, who refused to heed warnings that the company was headed for an iceberg; the world-class, mid-level people who valiantly fought to get Lehman off its disastrous course; the crash that didn't have to happen. A news-breaking explanation that answers the question everyone still asks: "why did it happen?" Larry McDonald, a former vice-president at Lehman Brothers in charge of distressed debt trading and convertible...
We Hold These Truths
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Murder in the Choir Loft
It is the mid-1990s in the small, peaceful oil field town of Pierce, California, when one of its residents is suddenly found dead in a drainage ditch beside the road. Known as a happy-go-lucky alcoholic who wouldn’t hurt a flea, Verlin Simpson’s unanticipated death is quickly deemed suspicious. Verlin’s devoutly Christian wife, Shirley, is naturally devastated and relies on her faith and her friends in her church choral group, the Golden-Agers, for strength. Meanwhile, Officer Tom Phillips begins working the case. Although Pierce hasn’t seen a murder in over ten years, Phillips must rely on his instincts as a former LAPD officer as he begins questioning residents and church members, and investigating clues he hopes will help him solve the case and learn why someone would want to kill a drunk old man. But after the case goes cold, another body is found in a bathroom stall a few months later, leaving Tom to realize he now must consider the worst-case scenario. Pierce may have a serial killer in its midst. In this Christian murder mystery, a small-town police officer and several church members work together to solve a complicated case and find a determined killer.
Brand Revitalization
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win! How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.
The Language of Argument
This collection of over 100 provocative readings, advertisements, and illustrations emphasizes real-world issues and topics for students to read and use in writing their own argumentative essays. The hotly debated issues are sure to create excitement.
Race and the Greening of Atlanta
Race and the Greening of Atlanta turns an environmental lens on Atlanta's ascent to thriving capital of the Sunbelt over the twentieth century. Uniquely wide ranging in scale, from the city's variegated neighborhoods up to its place in regional and national political economies, this book reinterprets the fall of Jim Crow as a democratization born of two metropolitan movements: a well-known one for civil rights and a lesser known one on behalf of "the environment." Arising out of Atlanta's Black and white middle classes respectively, both movements owed much to New Deal capitalism's undermining of concentrated wealth and power, if not racial segregation, in the Jim Crow South. Placing these t...
