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Strategic Innovative Marketing and Tourism
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Explainable Artificial Intelligence for Cyber Security
This book presents that explainable artificial intelligence (XAI) is going to replace the traditional artificial, machine learning, deep learning algorithms which work as a black box as of today. To understand the algorithms better and interpret the complex networks of these algorithms, XAI plays a vital role. In last few decades, we have embraced AI in our daily life to solve a plethora of problems, one of the notable problems is cyber security. In coming years, the traditional AI algorithms are not able to address the zero-day cyber attacks, and hence, to capitalize on the AI algorithms, it is absolutely important to focus more on XAI. Hence, this book serves as an excellent reference for those who are working in cyber security and artificial intelligence.
ECCWS 2020 19th European Conference on Cyber Warfare and Security
These proceedings represent the work of contributors to the 19th European Conference on Cyber Warfare and Security (ECCWS 2020), supported by University of Chester, UK on 25-26 June 2020. The Conference Co-chairs are Dr Thaddeus Eze and Dr Lee Speakman, both from University of Chester and the Programme Chair is Dr Cyril Onwubiko from IEEE and Director, Cyber Security Intelligence at Research Series Limited. ECCWS is a well-established event on the academic research calendar and now in its 19th year the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at University of Chester, UK, but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.
Security, Privacy, and Anonymity in Computation, Communication, and Storage
This book constitutes the refereed proceedings of the 13th International Conference on Security, Privacy, and Anonymity in Computation, Communication, and Storage, SpaCCS 2020, held in Nanjing, China, in December 2020. The 30 full papers were carefully reviewed and selected from 88 submissions. The papers cover many dimensions including security algorithms and architectures, privacy-aware policies, regulations and techniques, anonymous computation and communication, encompassing fundamental theoretical approaches, practical experimental projects, and commercial application systems for computation, communication and storage. SpaCCS 2020 is held jointly with the 11th International Workshop on ...
Entrepreneurial Development and Innovation in Family Businesses and SMEs
Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country’s sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation’s role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.
Security Solutions and Applied Cryptography in Smart Grid Communications
Electrical energy usage is increasing every year due to population growth and new forms of consumption. As such, it is increasingly imperative to research methods of energy control and safe use. Security Solutions and Applied Cryptography in Smart Grid Communications is a pivotal reference source for the latest research on the development of smart grid technology and best practices of utilization. Featuring extensive coverage across a range of relevant perspectives and topics, such as threat detection, authentication, and intrusion detection, this book is ideally designed for academicians, researchers, engineers and students seeking current research on ways in which to implement smart grid platforms all over the globe.
AI and IoT Technology and Applications for Smart Healthcare Systems
In recent years, the application of Artificial Intelligence (AI) and Internet of Things (IoT) technologies in smart healthcare has been increasing. We are approaching a world where connected smart devices tell people when they need to visit a doctor because these devices will be able to detect health problems and discover symptoms of illness that may need medical care. AI-collaborative IoT technologies can help medical professionals with decision-making. These technologies can also help develop a sustainable and smart healthcare system. AI and IoT Technology and Applications for Smart Healthcare Systems helps readers understand complex scientific topics in a simple and accessible way. It int...
AI & ML - Powering the Agents of Automation
Learn Why, What, Where, When Who and How behind the technologies of the AI & ML powering the Agents of Automation in a simple mannerKey features Explore various trends of Automation impacting our lives today. Explains the reasons behind the proliferations of the various bots and autonomous agents. Explores the various areas being impacted by the use of these new workforce made of machines. Examines the components that make up Robots, Chatbots, Autonomous cars and Drones. Throws a light on the various limitations and threats encountered by the Agents of Automation Explores how, Blockchain can be used to protect IOT, Robots, Drones and Autonomous cars. Throws a light on the various tools used ...
Threat Mitigation and Detection of Cyber Warfare and Terrorism Activities
Technology provides numerous opportunities for positive developments in modern society; however, these venues inevitably increase vulnerability to threats in online environments. Addressing issues of security in the cyber realm is increasingly relevant and critical to society. Threat Mitigation and Detection of Cyber Warfare and Terrorism Activities is a comprehensive reference source for the latest scholarly perspectives on countermeasures and related methods to enhance security and protection against criminal activities online. Highlighting a range of topics relevant to secure computing, such as parameter tampering, surveillance and control, and digital protests, this book is ideally designed for academics, researchers, graduate students, professionals, and practitioners actively involved in the expanding field of cyber security.
