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Augmented Reality for Food Marketers and Consumers
'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges.
Applied Olfactory Cognition
Foreword by Richard J. Stevenson, Macquarie University (Australia). It was long thought that the human nose might be able to discriminate somewhere in the order of 10,000 different odourants. The recent finding that the human nose can discriminate something like a trillion different smells serves as yet another reminder that we have again underestimated the capacity of our sense of smell (Bushdid, Magnasco, Vosshall & Keller, 2014). This volume serves as a further corrective for anyone who should hold the view that olfaction is unimportant in human affairs. The papers presented in this ebook, carefully collated and overseen by Aldo Zucco, Benoist Schaal, Mats Olsson and Ilona Croy, showcase ...
Quality Management in Construction Projects
The first edition published in 2010. The response was encouraging and many people appreciated a book that was dedicated to quality management in construction projects. Since it published, ISO 9000: 2008 has been revised and ISO 9000: 2015 has published. The new edition will focus on risk-based thinking which must be considered from the beginning and throughout the project life cycle. There are quality-related topics such as Customer Relationship, Supplier Management, Risk Management, Quality Audits, Tools for Construction Projects, and Quality Management that were not covered in the first edition. Furthermore, some figures and tables needed to be updated to make the book more comprehensive.
Semiotiken in den Kulturwissenschaften/Semiotics in Cultural Studies
Seit über hundert Jahren ihrer Institutionalisierung ermöglichen Kulturwissenschaften oder cultural studies und Semiotik durch die Anschlussfähigkeit ihrer Theorien und Methoden eine inter- und transdisziplinäre Forschungspraxis, sichtbar heute etwa an den von Semiotik und Naturkulturwissenschaften oder naturalcultural studies geteilten Forschungsthemen. Die im Band versammelten Beiträge setzen Wegpunkte zu einer systematischen Kartierung der Vielfalt und Geschichte des Austauschs der Terminologien und Modelle zwischen cultural studies oder Kulturwissenschaften und Semiotik und verzeichnen epistemologische Vorteile einer fortschreitenden Zusammenführung für künftige Forschung und als Aufgabe einer kritischen Methodologie.
Augmented Reality
With the explosive growth in mobile phone usage and rapid rise in search engine technologies over the last decade, augmented reality (AR) is poised to be one of this decade's most disruptive technologies, as the information that is constantly flowing around us is brought into view, in real-time, through augmented reality. In this cutting-edge book, the authors outline and discuss never-before-published information about augmented reality and its capabilities. With coverage of mobile, desktop, developers, security, challenges, and gaming, this book gives you a comprehensive understanding of what augmented reality is, what it can do, what is in store for the future and most importantly: how to benefit from using AR in our lives and careers. - Educates readers how best to use augmented reality regardless of industry - Provides an in-depth understanding of AR and ideas ranging from new business applications to new crime fighting methods - Includes actual examples and case studies from both private and government application
ISAE 2014
The aim is not only to bring the most recent advances in applied animal behaviour and animal welfare, but also raise awareness of new interdisciplinary approaches, ideas and tools that would allow us to further advance in the study of animal behaviour and welfare. The scientific program `MOVING ON¿ covers a great variety of traditional, but also many non-traditional topics such as: movement and space use, modelling and social networking, precision/smart farming, from pain to positive emotions, clinical behavioural problems, welfare in wildlife, neurobiology of behaviour and welfare, and behaviour and reproduction.
Why We Buy
Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Introduction to Mediation, Moderation, and Conditional Process Analysis, Second Edition
This book has been replaced by Introduction to Mediation, Moderation, and Conditional Process Analysis, Third Edition, ISBN 978-1-4625-4903-0.
