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Mr. Lee's Publicity Book
This book, newly discovered from the archives of his biographer, is Ivy Lee¿s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of ¿information overload.¿ Lee advises the reader how to identify and cope with the seemingly relentless flow of messages¿emanating from radio, newsreels and other new media¿in order to separate out truth from reality, news from propaganda. He coaches the reader how to be a smart consumer of media, and shield himself from the newly emerging influence of motivational research...
Encyclopedia of History of American Management
Containing more than 250 entries, this unique and ambitious work traces the development of management thinking and major business culture in North America. Entries range from 600 words to 2500 words and contain concise biographical detail, a critical analysis of the thinkers' doctrines and ideas and a bibliography including the subject's major works and a helpful listing of minor works.
Georgia Biographical Dictionary
GEORGIA BIOGRAPHICAL DICTIONARY is the definitive biographical reference work on people that have contributed to the history of Georgia. Biographees were chosen from various vocations. Activists, artists, authors, athletes, educators, business leaders, entertainers, historians, inventors, journalists, military figures, musicians, politicians, philanthropists, religious leaders and many other vocations. The place index will make it easy to research people from any place in Georgia. The editorial content of the work is well balanced over all time periods, as well as gender and political affiliations. The work contains historical and contemporary figures Minority studies are of special interest...
Pennsylvania Biographical Dictionary
Pennsylvania Biographical Dictionary contains biographies on hundreds of persons from diverse vocations that were either born, achieved notoriety and/or died in the state of Pennsylvania. Prominent persons, in addition to the less eminent, that have played noteworthy roles are included in this resource. When people are recognized from your state or locale it brings a sense of pride to the residents of the entire state.
The Power of Corporate Communication
Featuring real-world examples and case studies from leading organizations such as SONY, Coke, GE and Martha Stewart, this book tackles key topics, including: how to leverage the organization's image; how to get your message to shareholders; and how to manage the media.
Webster's II New College Dictionary
Newly revised and updated, "Webster's II New College Dictionary" contains more than 200,000 definitions, including scientific, technology, and computer terms. 400 line drawings.
The Pennsylvania Railroad
By 1933, the Pennsylvania Railroad had been in existence for nearly ninety years. During this time, it had grown from a small line, struggling to build west from the state capital in Harrisburg, to the dominant transportation company in the United States. In Volume 2 of The Pennsylvania Railroad, Albert J. Churella continues his history of this giant of American transportation. At the beginning of the twentieth century, the Pennsylvania Railroad was the world's largest business corporation and the nation's most important railroad. By 1917, the Pennsylvania Railroad, like the nation itself, was confronting a very different world. The war that had consumed Europe since 1914 was about to engulf...
