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Entrepreneurial Marketing: Anteseden, Evolusi, Dimensi dan Perspektif Pengembangannya
Pemasaran merupakan salah satu fungsi penting dalam sebuah bisnis. Pemasaran yang efektif dapat membantu bisnis untuk mencapai tujuannya, yaitu untuk menghasilkan penjualan dan keuntungan. Dalam konteks bisnis rintisan (startup), pemasaran memiliki peran yang lebih penting lagi. Startup biasanya memiliki sumber daya yang terbatas, sehingga mereka harus menggunakan strategi pemasaran yang efektif dan efisien. Entrepreneurial Marketing (EM) merupakan pendekatan pemasaran yang dirancang khusus untuk bisnis rintisan. EM menggabungkan prinsip-prinsip pemasaran tradisional dengan pendekatan yang lebih adaptif dan inovatif. Buku ini bertujuan untuk memberikan pemahaman yang komprehensif tentang EM. Buku ini membahas anteseden, evolusi, dimensi, dan perspektif pengembangan EM.
Digital Startups in Transition Economies
This book responds to the growing demand for a scientific approach to the concept of startups, which are a manifestation of the digital revolution and an innovation-driven economy. With a focus on digital enterprises, the author presents empirical research carried out over 4 years in collaboration with the Startup Poland Foundation, and provides a developed universal definition of a startup. This book highlights the necessity of a clear definition, in order for startups to be treated as a permanent economic phenomenon, rather than a temporary whim. Addressing the crucial need for an effective startup management methodology and more education on this form of entrepreneurship, Digital Startups in Transition Economies offers guidance for those researching entrepreneurship and innovation, as well as entrepreneurs, public institutions, startup accelerators and technology transfer centres.
Managing Strategic Innovation and Change
The second edition of this successful book addresses how technologies evolve and how they drive the need for organizational change and adaptation. Focusing on the general-management challenges that innovative firms face, the editors draw from a variety of disciplines and demonstrate the links between innovation, organizational competencies, organizational architectures, executive teams, and managing change. (Midwest).
Transgenerational Entrepreneurship
Introducing a new concept in family businesses Transgenerational Entrepreneurship addresses how these businesses achieve growth and longevity through entrepreneurial activities. It focuses on the resources, capabilities and mindsets that families develop and draw upon in order to be entrepreneurial across generations, and presents findings from an international research collaboration between family business researchers and practitioners. In addition to a comprehensive conceptual chapter, the editors include a unique set of empirical case-based research papers that investigates transgenerational entrepreneurship in different European contexts. They bring together and integrate frontier research on entrepreneurship and family business, as well as provide a basis for future research. Academics, teachers and students in business and management, entrepreneurship and family business will find this path-breaking book of value, as will libraries, policy makers and consultants.
Strategic Planning for the Family Business
From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. Regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generation. Here is a practical, comprehensive guide to ensuring success through effective strategic planning. The authors provide a wealth of tested, easy-to-follow tools and techniques for mastering strategic planning for family-owned firms. Filled with real world examples, case studies, checklists, and planning worksheets, the book shows how to deal with a host of emerging challenges--from new technologies and globalizing marketings--by integrating family values and dynamics into sound planning and management.
The Family Business
The family business has a far reaching influence on economies throughout the world. No other type of business has driven economic development in the same way and today, in almost all countries, family businesses including such giants as Ford, Levi Strauss, L'Oréal and Ferrero are the source of more than half of the Gross National Product (GNP) and employment. As a result of their prominence the question of how they are governed, controlled and accounted for is crucial not only for the owning families, but also for the societies in which these companies operate. The Family Business considers: · How to define a family-controlled business and the significance of this form of privately-held en...
Family Business Values
It's so important that the generations to come understand and share in the founder's vision and philosophy. Authors Aronoff and Ward help leaders discover their own values and then they provide ways to infuse these values into the fabric of their business for generations to come.
Succeeding Generations
Finding the right successor to a well-loved founder or president is often the most difficult task an organization faces-and the challenge is even greater for family-run businesses. From mom-and-pop grocery stores to vast multinationals, family-owned companies dominate the worldwide business landscape, yet surprisingly few are successfully passed down from one generation to the next, and fewer still reach the third generation intact. Author Ivan Lansberg, an organizational psychologist who grew up in a family business, explores the reasons behind this high failure rate, and reveals the conditions that allow family businesses to endure through the generations. Family enterprises are highly per...
