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Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations lead...
DescripciĆ³n del editor: " Chemistry, 14th Edition, continues a long-standing tradition of providing a firm foundation in the concepts of chemical principles while instilling an appreciation for the important role chemistry plays in our daily lives. This text provides a balance of theory and application, while illustrating the principles with applicable examples." (Amazon).