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KONSEP DASAR SISTEM INFORMASI BISNIS
Sistem Informasi Bisnis (SIB) menjadi fondasi yang tak tergantikan bagi kesuksesan organisasi di berbagai industri. SIB tidak hanya menyediakan alat untuk mengelola data, tetapi juga menjadi kunci untuk mengubah informasi menjadi keputusan yang tepat waktu dan efektif. SIB melampaui sekadar kumpulan teknologi atau basis data. SIB Mencakup semua elemen yang terlibat dalam mengumpulkan, menyimpan, mengelola, dan menganalisis informasi yang mendukung operasi dan pengambilan keputusan di seluruh organisasi.
MANAJEMEN PEMASARAN II
Dengan pasar yang terus berubah dan persaingan yang semakin ketat, penting bagi perusahaan untuk memahami dan menerapkan konsep-konsep manajemen pemasaran yang efektif. Manajemen Pemasaran II memperdalam pemahaman tentang strategi, teknik, dan alat yang digunakan dalam mengelola pemasaran produk atau jasa.
Konsep Dasar Manajemen Pemasaran
Manajemen pemasaran adalah suatu proses perencanaan, pengorganisasian, pelaksanaan, dan pengendalian aktivitas pemasaran untuk mencapai tujuan bisnis perusahaan. Tujuan utama dari manajemen pemasaran adalah untuk memenuhi kebutuhan dan keinginan pelanggan dengan cara yang lebih baik daripada pesaing, sehingga perusahaan dapat mencapai keuntungan yang maksimal. Manajemen pemasaran melibatkan berbagai kegiatan seperti riset pasar, segmentasi pasar, penetapan harga, pengembangan produk, promosi, dan distribusi.
Manajemen Distribusi
Sangat penting bagi bisnis untuk memiliki sistem manajemen distribusi yang efektif untuk sistem manajemen rantai pasokan yang lancar Karena terlibat dengan banyak metode pemindahan dan distribusi, sangat penting untuk menjaga sistem informasi yang akurat dan real time. Dalam keperluan itulah, buku Manajemen Distribusi ini sengaja penulis hadirkan untuk pembaca. Tujuan buku ini adalah sebagai panduan bagi setiap orang yang ingin mempelajari dan memperdalam ilmu pengetahuan.
MANAJEMEN PELAYANAN PUBLIK
Pelayanan publik adalah salah satu aspek utama dari tugas dan tanggung jawab pemerintah dalam memenuhi kebutuhan masyarakat. Dalam era yang terus berubah dan berkembang, tuntutan akan pelayanan publik yang efisien, transparan, dan berkualitas semakin meningkat. Oleh karena itu, pemahaman yang kuat tentang konsep dan praktik manajemen pelayanan publik menjadi sangat penting bagi para pemangku kepentingan, termasuk pegawai pemerintah, praktisi, akademisi, dan masyarakat umum.
Involving Customers in New Service Development
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with ...
Serial Innovators
Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews ...
Smart Retailing
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
The Blackwell Handbook of Strategic Management
In this major reference work, top scholars in the field of strategic management present major ideas and theories in the field drawing on their own research and special expertise. Offers complete coverage of the field of strategic management. Incorporates new ideas on strategy topics from leading scholars in the field. Edited by three of the World's leading management academics.
Product Planning Essentials
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition • Addition of two chapters on design and legal considerations. • Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. • Simplified technical discussions of planning techniques for improved comprehension. • Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
