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Women in Mass Communication
  • Language: en
  • Pages: 361

Women in Mass Communication

  • Type: Book
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  • Published: 2007
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  • Publisher: SAGE

The effect of feminism on the field of mass communication is more important now than ever. With a particular emphasis on race, culture, and ethnicity, leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication.

Encyclopedia of Public Relations
  • Language: en
  • Pages: 1138

Encyclopedia of Public Relations

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisor...

The Handbook of Strategic Communication
  • Language: en
  • Pages: 404

The Handbook of Strategic Communication

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook cove...

Public Relations Theory III
  • Language: en
  • Pages: 534

Public Relations Theory III

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

Communication Yearbook 24
  • Language: en
  • Pages: 682

Communication Yearbook 24

  • Type: Book
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  • Published: 2012-03-22
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  • Publisher: Routledge

Communication Yearbook 24, originally published in 2001 comprises essays that address the current status of theory and research in each division and interest group of the International Communication Association (ICA). It focusses on the following questions: What are the parameters of the division/interest group, and what is the relationship of the division within other groups? What are the major theories used, and what research is there to support these theories?What are the major lines of research, and what are the main issues with which scholars must cope in the twenty-first century?

Speaking Truths
  • Language: en
  • Pages: 156

Speaking Truths

The twenty-first century is already riddled with protests demanding social justice, and in every instance, young people are leading the charge. But in addition to protesters who take to the streets with handmade placards are young adults who engage in less obvious change-making tactics. In Speaking Truths, sociologist Valerie Chepp goes behind-the-scenes to uncover how spoken word poetry—and young people’s participation in it—contributes to a broader understanding of contemporary social justice activism, including this generation’s attention to the political importance of identity, well-being, and love. Drawing upon detailed observations and in-depth interviews, Chepp tells the story...

Pres. Rhetoric, 15
  • Language: en
  • Pages: 214

Pres. Rhetoric, 15

"In Mobilizing the Home Front, James J. Kimble marshals archival documents, public appeals, and a wealth of internal memoranda, reports, and surveys to offer a new understanding of the government's eight war bond drives and the psyche of the nation at war. Kimble's revisionist perspective of wartime America also casts light on the continuing impacts of this propaganda effort on American culture today."--Jacket

The Future of Excellence in Public Relations and Communication Management
  • Language: en
  • Pages: 656

The Future of Excellence in Public Relations and Communication Management

  • Type: Book
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  • Published: 2009-03-04
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  • Publisher: Routledge

The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

Qualitative Research Methods in Public Relations and Marketing Communications
  • Language: en
  • Pages: 306

Qualitative Research Methods in Public Relations and Marketing Communications

  • Type: Book
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  • Published: 2005-06-29
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  • Publisher: Routledge

A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.

The Prime-Time Presidency
  • Language: en
  • Pages: 248

The Prime-Time Presidency

Contrasting strong women and multiculturalism with portrayals of a heroic white male leading the nation into battle, The Prime-Time Presidency explores the NBC drama The West Wing, paying particular attention to its role in promoting cultural meaning about the presidency and U.S. nationalism. Based in a careful, detailed analysis of the "first term" of The West Wing's President Josiah Bartlet, this criticism highlights the ways the text negotiates powerful tensions and complex ambiguities at the base of U.S. national identity--particularly the role of gender, race, and militarism in the construction of U.S. nationalism. Unlike scattered and disparate collections of essays, Trevor Parry-Giles and Shawn J. Parry-Giles offer a sustained, ideologically driven criticism of The West Wing. The Prime-time Presidency presents a detailed critique of the program rooted in presidential history, an appreciation of television's power as a source of political meaning, and television's contribution to the articulation of U.S. national identity.