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A practical guide to the art of political lobbying. Lionel Zetter describes in detail how to lobby the civil service, the political parties, the House of Commons and the House of Lords. The book includes separate sections on the European Union and the United States.
Not for nothing are elections called campaigns. At every stage there is a direct analogy with the military equivalent and the language and vocabulary are often identical. A general election campaign, like a military campaign, is usually planned in advance in the minutest detail. This planning is captured in a tome known, yes, you guessed it - as the War Book. The campaign is conducted in one giant open room known as the War Room. Party strategists discuss the danger of being outflanked on the left - or the right. And much of the talk is of making ground against the opposition. From the top-down of the political party campaign machine, Lionel Zetter, a veteran of many a campaign, describes th...
The proposals in the Government's consultation paper, Introducing a Statutory Register of Lobbyists (Cm 8233, ISBN 9780101823326), focused the register on those who undertake lobbying activities on behalf of a third party client. Under the proposals, a lobbyist who worked in house for a large company such as News International would not be required to register, whereas a 'one-man band' lobbyist would be, and have to name their clients, and pay for the privilege. There is no evidence to suggest that third party lobbyists are a particular problem within the lobbying community; the Government's own records of ministerial meetings suggest that third party lobbyists make up less than 1% of all me...
Fully revised, updated and expanded second edition Lobbying is a global industry which thrives wherever democracy is established. This book straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Arabian Gulf and the Middle East. This book examines and explains all aspects of lobbying in an expert yet accessible manner. Areas covered include: - The historical background to lobbying, and the ethical and regulatory frameworks - The mechanics of lobbying, and the techniques employed by lobbyists around the world - The various types of lobbying and public affairs campaigns - Advice on how to break into lobbying - The procedure for appointing a public affairs consultancy - How to use third party advocates in support of a campaign The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.
The establishment of the European Economic Community in 1958 was one of the most remarkable developments in the history of the post-World War II era. It aimed for nothing less than a complete economic union so that goods, people, and capital would be able to pass over national boundaries of member countries as freely as they move within any one country. As the Community's target date of 1992 for economic integration draws closer, the need for information, both current and historical, becomes more urgent. The aim of this annotated bibliography is to create a critical and descriptive list of books published mainly in English for businessmen and analysts, combining older publications with new. ...
Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.
Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. Public Affairs in Practice is the first book to examine the methods public affairs professionals use to make an impact. It covers each aspect of the industry and examines the tools needed to deliver an effective public affairs program. It also highlights the potential benefits of public affairs, including protection from perceived threats of new regulation, identifying new market opportunities and raising the profile of an organization. Not only do the authors consider established markets (the US, UK and Western Europe), but also the opportunities presented to companies by the EU accession states and China, where there are currently very few public affairs professionals. With case studies and tips from industry professionals, this is a practical how-to guide for both practitioners and students.
This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-life examples and practical exercises plus advice from PR experts, journalists and editors.
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and p...
Winner of the Management and Leadership Textbook category at the CMI Management Book of the Year Awards 2013/14, International Management explores management opportunities in encounters across the world between national, organizational, political, professional and social cultures. It is soundly based theoretically and supported with real-life international examples from contemporary events and situations, exploring contemporary and historical material to provide insights for today's managers who find themselves dealing with diversity and difference. From a historical perspective and a uniquely cross-disciplinary approach, Elizabeth Christopher identifies the major leadership styles that cont...