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New Perspectives in Luxury Branding
This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands
Brand Royalty
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Behind the Laughs
Comedy is a brutal business. When comedians define success, they don't talk about money—they talk about not quitting. They work in a business where even big names work for free, and the inequalities of race, class, and gender create real barriers. But they also work in a business where people still believe that hard work and talent lead to the big time. How do people working in comedy sustain these contradictions and keep laughing? In Behind the Laughs, Michael P. Jeffries brings readers into the world of comedy to reveal its dark corners and share its buoyant lifeblood. He draws on conversations with comedians, as well as club owners, bookers, and managers, to show the extraordinary social connections professional humor demands. Not only do comedians have to read their audience night after night, but they must also create lasting bonds across the profession to get gigs in the first place. Comedy is not a meritocracy, and its rewards are not often fame and fortune. Only performers who know the rules of their community are able to make it a career.
The Making of Strategy
This volume focuses on the processes by which rulers and states have framed strategy from the fifth century BC to the present.
"We Will Be Citizens"
A dozen essays by a range of established scholars and performing artists address issues in post-1969 American gay and lesbian theatre and drama, the period after the raid at the Stonewall Inn helped spawn a "gay revolution." The collection covers playwrights, millennial dramatists, and actors while exploring the history of gay-themed theatre and drama, the breadth of stage roles, and the dramatic representation of homosexual characters from various perspectives. These include the impact of AIDS, contemporary American politics, images of homophobia, gay-themed plays aimed at Theatre for Youth audiences, and other topics.
Vector Analysis
This text was designed as a short introductory course to give students the tools of vector algebra and calculus, as well as a brief glimpse into the subjects' manifold applications. 1957 edition. 86 figures.
The Sackett Brand
In The Sackett Brand, Louis L’Amour spins the story of a courageous man who must face overwhelming odds to track down a killer. Tell Sackett and his bride, Ange, came to Arizona to build a home and start a family. But on Black Mesa, something goes terribly wrong. Tell is ambushed and badly injured. When he finally manages to drag himself back to where he left Ange, she is gone. Desperate, cold, hungry, and with nothing to defend himself, Tell is stalked like a wounded animal. While he hides from his attackers, his rage and frustration mount as he tries to figure out who the men are, why they are trying to kill him, and what has happened to his wife. Discovering the truth will be risky. And when he finally does, it will be their turn to run.
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