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Contemporary Business
Boone, Kurtz, and Berston's, Contemporary Business, 17th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 17th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.
Contemporary Business
Contemporary Business, 18th Edition, is a student friendly, engaging product designed to attract students to the field of business. Boone 18e offers a comprehensive approach to the material that will cater to a wide variety of students with different learning needs. Up-to-date content is vital to any Intro to Business course and Boone 18e with its contemporary style, wealth of new examples, and hot business topics can deliver that currency.
Quotable Business
From a noted business books author, a treasury of 2,000 witty, wise, and eloquent business quotations. A delight to read and a great help in writing business speeches, reports, proposals, etc. Quotations are from CEO's, political leaders, military figures, sports notables, and public figures both living and dead.
Contemporary Business
Boone and Kurtz's Contemporary Business Brief Edition is packed-literally-with innovation, giving students up-close, hands-on experience with the dynamic world of business. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.Responding to the almost universal call for a shorter text that could be covered in one term, Boone and Kurtz have produced a cutting-edge book that is 28 percent shorter than Contemporary Business 10th Edition. All the features that have made Contemporary Business the world's most popular text-and the choice of more than 4 milion students-- are included in the new Brief Edition.
Principles of Contemporary Marketing
PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.
