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This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at l...
Aboriginal communities have an increasing interest in small business. This book looks at the growing small business sector in aboriginal communities. Containing current information on special programs, this innovative text identifies small business opportunities and covers the financing and daily management of these enterprises. Aboriginal Small Business and Entrepreneurship in Canada is an invaluable book for potential aboriginal entrepreneurs, people who work in the community, and those interested in aboriginal studies.
Annotated bibliography on management of small scale industry in the USA - covers topics of interest to entrepreneurs and researchers, and includes management development guides and textbooks, official publications, reference books, etc.
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