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This stand-alone text provides a comprehensive overview of the law relating to marketing activities. The textbook shows the student how to become a better manager. Students learn how to make informed decisions when confronted with legal issues related to the marketing of goods or services. The book emphasizes the prevention of liability and disputes while using the law to formulate defensible business decisions.
Lynda Oswald's THE LAW OF MARKETING presents the various ways in which the law affects marketing activities in a unique and practical framework. Tracing a product's life cycle -- from development to distribution to promotion to sale -- this text addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help students become successful managers who know how to avoid legal problems and make informed decisions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9781439079249 .
Each number is the catalogue of a specific school or college of the University.
This March 2011 issue of the Stanford Law Review contains studies of law, economics, and social policy by recognized scholars on such diverse topics as "preglimony," derivatives markets in a fiscal crisis, corporate reform in Brazil, land use and zoning under contract theory, and a student Note on college endowments at elite schools during a time of economic downturn. Contents for the March 2011 issue are: "Regulatory Dualism as a Development Strategy: Corporate Reform in Brazil, the U.S., and the E.U.," by Ronald J. Gilson, Henry Hansmann and Mariana Pargendler "The Derivatives Market's Payment Priorities as Financial Crisis Accelerator," by Mark J. Roe "The Contract Transformation in Land Use Regulation," by Daniel P. Selmi "Preglimony," by Shari Motro Note, "Scarcity Amidst Wealth: The Law, Finance, and Culture of Elite University Endowments in Financial Crisis" In the ebook editions, the footnotes, graphs, and tables of contents (including those for individual articles) are fully linked, properly scalable, and functional; the original note numbering is retained; URLs in notes are active; and the issue is properly formatted.
Graphic novels and comics have launched characters and stories that play a dominant role in contemporary popular culture throughout the world. The extensive revisions in this second edition of Comic Art, Creativity and the Law update the author’s analysis of important changes at the intersection of law and comics, featuring an examination of how recent cases will affect the creative process as applied to comic art.
Law of Property Rights Protection: Limitations on Governmental Powers, Third Edition is a comprehensive, up-to-date review of the on-going battle between government's desire to regulate and limit private property use, and property owners' equally powerful desire to avoid economically damaging or unreasonable or unconstitutional limitations. Federal, state, and local governments often wish to restrict or condition uses of private property, while private property owners wish to avoid or seek compensation for such regulatory controls. This battle between property and regulation is one of the most emotionally charged and fiercely contested issues in contemporary law. An enormous amount of litiga...
This report discusses airport compatible land use requirements, the legal issues related to achieving airport compatible land use, and legal issues particular to eliminating hazardous obstructions to airspace. The report concludes by reviewing the major legal issues of concern in achieving airport-compatible land use. While general legal principles relevant to airport land use are well established, they are often applied on a case by case basis, particularly in the context of regulatory takings and inverse condemnation. This ad hoc analysis introduces, if not an element of unpredictability, at least some variation in the law by jurisdiction. The need for greater predictability highlights the significance of including airport zoning as part of comprehensive land use planning. This report should be helpful to airport administrators, attorneys, board members, financial officers, community members in the vicinity of airports, realtors, and city and county zoning officials.
An updated and passionate second edition of a foundational book. How did environmental law first emerge in the United States? Why has it evolved in the ways that it has? And what are the unique challenges inherent to environmental lawmaking in general and in the United States in particular? Since its first edition, The Making of Environmental Law has been foundational to our understanding of these questions. For the second edition, Richard J. Lazarus returns to his landmark book and takes stock of developments over the last two decades. Drawing on many years of experience on the frontlines of legal and policy battles, Lazarus provides a theoretical overview of the challenges that environment...