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Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.
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Business Week has called visual programming one of the hottest technologies shaping tomorrow's computing environment. Catching the wave of this trend, this guide explores techniques for achieving viable, visual-based programming solutions. It also explores future developments in the field, including bit radiation, layered image representation, and semantic image modeling.
This title is useful reading for anyone responsible for minimizing exposures and failures within their organization, as well as financial professionals working to produce models of risk and reward. It goes beyond the issues of volatility and liquidity, leading towards a system of risk management.