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Z.E.R.O.
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets
Think Small, Grow Big
The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively? Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Smal...
Japan Directory
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Mediaweek
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God's Fool
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European Music Directory 2001
This is the new edition of a two-volume directory that documents the entire European music industry. Entries include contact information, as well as descriptions of the organizations and the types of music involved, when available and/or applicable. The first volume discusses orchestras (from symphonies to chamber orchestras and brass bands), choirs, European music theaters, competitions and prizes, concert management and promotion agencies, radio and television, information on associations and foundations, teaching and instruction, and music libraries and archives, museums, and research and university institutes. The second volume covers all areas of the music industry and trade, i.e. instrument making, music and computers, music trade and sales, trade fairs for music, antiquarians and auction houses, sound studios and record companies, music publishers, and sound, lighting and scenery. It also contains the indexes of institutions and firms, persons, and instruments. Distributed by Gale. Annotation copyrighted by Book News, Inc., Portland, OR
