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Personal Branding in the Knowledge Economy
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.
Cross-cultural Knowledge Management
Knowledge has become increasingly complex and important for organizations. Despite the growing recognition of the factors that enable knowledge management in organizations, our understanding about the unique cross-cultural challenges is rather limited. In particular, how cultural differences influence people’s participation in knowledge management activities still remains unclear. By conducting qualitative case studies and analytic hierarchical process (AHP) with multinational firms in Brazil and China, this book addresses the broader issue of cultural influences on knowledge management. Specific emphasis has been put on their indigenous cultural norms, including guanxi, face and jeitinho ...
Collaborative Leadership and Innovation
Original ideas start in a person ́s mind, but the environment where they operate is crucial for the capture and development of these ideas. Equally important is the interaction with others in developing and evaluating ideas, as a brilliant idea only influences the world if it is put into use. This book hopes to inspire the team leader, innovation manager or research group leader. It deals with the delicate balance of managing and controlling intellectual property in a collaborative environment. Insights on how new inventions can be evaluated are offered. Following the whole cycle of innovation from a creative idea to where a product or service can be put on the market, examples illustrate how an innovative environment can be created and maintained. Strategies and solutions based on the science of team development are presented and leadership models for the different phases of group development are provided. The book will be of interest to researchers, academics, product developers, entrepreneurs, and advanced students in the fields of technology and innovation management and entrepreneurship and small business management but also for leadership.
Distress Risk and Corporate Failure Modelling
This book is an introduction text to distress risk and corporate failure modelling techniques. It illustrates how to apply a wide range of corporate bankruptcy prediction models and, in turn, highlights their strengths and limitations under different circumstances. It also conceptualises the role and function of different classifiers in terms of a trade-off between model flexibility and interpretability. Jones's illustrations and applications are based on actual company failure data and samples. Its practical and lucid presentation of basic concepts covers various statistical learning approaches, including machine learning, which has come into prominence in recent years. The material covered...
Digital Entrepreneurship and the Global Economy
Digital entrepreneurship refers to business activities in the digital media and information and information and communication technologies. It encompasses entrepreneurial pursuits in areas such as artificial intelligence, blockchain, internet of things, and augmented reality among many more. The digital economy is expected to bring about $60 Trillion in revenue by 2025. With the rise and proliferation of emerging technologies globally, entrepreneurs have pursued opportunities to leverage skills, abilities, and resources to find innovative revenue streams. Companies such as Facebook, Uber, and Twitter are examples of highly successful digital firms that have become giants in the industry. Ent...
Consumer Packaging Strategy
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Crowdsourcing for Innovation in Higher Education
Significant disruption to the educational sector occurred due to the COVID-19 pandemic. This shed a light on the need for new delivery methods and greater collaboration, which has become urgent and obvious as existing structures and traditional channels have struggled to cope or shut down. Higher education institutions often fail to crowdsource successfully because crowds differ in how they are organized compared to traditional sourcing. Instead of managing, higher education institutions work with external contributors who self-select into the process. Crowdsourcing has significant potential to transform the education space by enhancing existing methodologies and offering innovative possibilities to develop new pedagogical techniques. This offers benefits for practitioners, institutions, students and participants. Drawing on theory and best practice, illustrated with a wide range of the examples and cases, Crowdsourcing for Innovation in Higher Education offers invaluable guidance and will be of interest to researchers, academics, policymakers, and students in the fields of higher education, development studies, organizational studies, management science and knowledge management.
