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Marketing Management
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
The Future of Management Education
To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerful drivers of change, many of which are amplified by the immense turbulence caused by the COVID-19 pandemic in early 2020, an assessment of where management education stands and where it is going is timely. This book brings together management education scholars, practitioners, and stakeholders to identify trends and to critically analyse key challenges from their respective perspectives. They consider the requirements for providing relevant management education in the future and explore changes an...
Frank Duff
This is a new biography of the Founder of the Legion of Mary, one of the Catholic Church's most effective charitable agencies in the world today. In the Legion of Mary, Duff built an organisation that depended on each member playing his or her part, rather than on any individual leader. Describing responsibility as 'the biggest tonic on earth', he believed in sharing responsibility, and warned against thinking that others cannot do things as well as we can ourselves. The Legion of Mary is an organisation of lay Catholics dedicated to every form of social service and Catholic action for the welfare of the Church and of society. Duff's vision of a lay movement was revolutionary in its time and as recounted in this book explains why he faced so much opposition from Church authorities, especially in Ireland. But Duff, who is on the path towards canonisation, exemplified the Catholic tradition of charitable work at its best - that you do not preach by lecturing but by works of mercy, compassion and unselfish altruism. This is an inspiring tale.
Marketing Management
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
Marketing Management
Inspired by the American ed. of same title.
Marketing in Transition: Scarcity, Globalism, & Sustainability
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers co...
A Rebellious Breed
From rural Essex in the 1820s to London’s docklands in the 1890s, the poor, forced off the land, have choices to make. Do they risk London, with its diseases and crime, in order to find work? Is there any way they can fight back against their masters? The Walton family are an awkward bunch who won’t conform to other people’s rules. James Walton becomes an outlaw. His son, Will, wants a revolution. Trouble and the hand of the law threaten both their lives. At the same time, two women face the challenge of trying to break out of the straitjacket imposed on their gender. Mary wants to train as a nurse, knowing that by doing so, she has to deny her relationship with Will. Emma’s struggle...
The Business School Curriculum Debate
With more than 14,000 business schools worldwide, what is included in their curricula matters for how the economy and the corporate system are managed. Business schools should be subject to scholarly inquiries and critical reflection. While many studies of business schools examine its general role in the tertiary education system and in society more broadly, this volume examines how one specific theoretical perspective and a normative model derived therefrom were developed and gradually appropriated within the business school setting. This volume demonstrates that agency theory, based on a daring conjecture that firms can be construed as bundles of contacts, rose to prominence in the busines...
What in the World is Music?
What in the World is Music? Second Edition is an undergraduate, interactive e-textbook that explores the shared ways people engage with music and how humans organize and experience sound. It adopts a global approach, featuring more than 300 streaming videos and 50 streaming audio tracks of music from around the world. Drawing from both musicological and ethnomusicological modes of inquiry, the authors explain the nature and meaning of music as a universal human practice, making no distinction between Western and non-Western repertoires while providing students with strong points of connection to the ways it affects their own lives. The What in the World is Music? curriculum is divided into f...
Universities under Neoliberalism
The COVID-19 pandemic, the surge of populism, the climate crisis and many other destabilizing factors in our time, all point at the expectation of trustworthy knowledge and reliable organization devoted to knowledge production and dissemination. However, universities remain enmeshed in economic liberalization and ensuing cultural struggles where their funding, governance and practices reflect market imprints – even academic ideals such as originality, or social ideals such as relevance have been transformed into measurable units and thereby risk losing their historical sway. This predicament is the focus of this book. The book explores the rise of neo-liberalization in academic system in a...
