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Creativity and Strategic Innovation Management
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes. Revised and updated for a second edition, this ground-breaking book now includes: A new section on contemporary themes in innovation management, such as the use of social media and sustainability. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. More international cases and real life examples. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.
Creative Management
KEY BENEFIT"This innovative volume in creative management is carefully structured to take the student from familiar territory, traditional and historical management responses to external stimuli, through to less familiar territory i.e. creative management responses, required during turbulent times of change and to maintain competitive advantage. Uses a wide variety of exercises to encourage the practice of creative thinking and action. Concentrates on the application and harnessing of creativity in an organization. MBA students and undergraduate students in departments of management, engineering, computer science, etc. Those taking courses in creative management. Will also appeal to general managers working in a changing environment.
Prison of Culture
The companion volume to the 50th-anniversary edition of Black Like Me, this book features John Howard Griffin’s later writings on racism and spirituality. Conveying a progressive evolution in thinking, it further explores Griffin’s ethical stand in the human rights struggle and nonviolent pursuit of equality—a view he shared with greats such as Gandhi, Martin Luther King Jr., and Thomas Merton. Enlightening and forthright, this record also focuses on Griffin’s spiritual grounding in the Catholic monastic tradition, discussing the illuminating meditations on suffering and the author’s own reflections on communication, justice, and dying.
Marketing
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business...
Small Business Management
This book is a general introduction to managing a small business. The book is meant to be a general, and simplified, introduction to the subject matter. This book treats small business management as a practical human activity rather than as an abstract theoretical concept. The hope is to teach concepts that can be immediately applied to “real world” experiences and case studies. This book incorporates the use of technology and e-business as a way to gain a competitive advantage over larger rivals. Technology is omnipresent in today’s business world and small businesses must use it to their advantage. Practical discussions and examples of how a small business can use these technologies ...
Stinkin' Thinkin': 37 Mental Mistakes, False Beliefs & Superstitions That Can Ruin Your Career & Your Life
The US space program faced a problem. Astronauts didn't have a pen that could write inside a zero-gravity capsule. NASA invested upward of $1 million to devise a pen that could. Their rivals faced the same problem, but they solved it for less than a dollar. They decided to use a pencil. This story is emblematic of two styles of critical thinking and problem solving. America defined its quandary as a pen problem. "Fix the pen" became the marching order. Others defined the issue as a writing challenge, so alternatives were more likely to be considered and adopted. Most people lose friends, happiness, and career opportunities because they employ inadequate thinking skills and allow biases, fals...
Glance
From the coal mines of Northern England, which fuelled the Allies in World War II, to the war-torn streets of Saigon after the Vietnam War, two young souls charted their paths to America in the 1980s. Despite their vastly different journeys, fate brings them together in Indiana, where they uncover a collection of papers penned by a young Abraham Lincoln and hidden by his friend Eleanor Smith. This remarkable discovery ignites a shared quest to uncover the true significance of the documents for Lincoln and his childhood companion. As they delve deeper into their investigation, the revelations they uncover prove as transformative as the journey that brought them together.
Out of Body
New, never before published novel First published July 2018 RITA Award Finalist FRIENDS TO LOVERS, WITH A SUPERNATURAL TWIST... Henry’s been in love with his best friend Malcolm since college, but after he kisses Mal on Halloween night, things go desperately wrong. Awkward turns to just plain weird when Mal mysteriously vanishes. And weird gets freaky when Henry starts to wonder if he’s being haunted by Mal’s ghost. Henry’s other friends think he’s losing it—that Mal’s just run from conflict. But freaky turns to full-on crazy when, with the help of a “spirit guide,” Henry casts a spell that allows him—and only him—to see and hear Malcolm, who’s been right there, in hi...
Marketing Management
Inspired by the American ed. of same title.
