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MARKETING 3E P
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Marketing
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business...
Fundamentals of Marketing
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Marketing
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and spec...
Public Relations
Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.
Contemporary Strategic Marketing
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
The SAGE Handbook of Propaganda
The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propagan...
The Long 18th Century
The Long 18th Century surveys the social and cultural matrices of British literature of the period 1660-1790. Taking a thematic approach, the book situates literary texts in the contexts from which they took their distinctive character and force. Literature shaped and responded to seismic political and economic changes, the problems of religious belief, the development of the science of mind and personality, conflict between country and city, and expanding world horizons. This book examines the effects of these sometimes conflicting pressures on poetry, prose and drama. The Long 18th Century looks at a range of major and less well known writers including Aphra Behn, James Boswell, John Bunyan, Susanna Centlivre, George Crabbe, Daniel Defoe, John Dryden, Sarah Fyge Egerton, Olaudah Equiano, Henry Fielding, Anne Finch, John Gay, Oliver Goldsmith, Thomas Gray, Samuel Johnson, Mary Leapor, John Milton, Lady Mary Wortley Montagu, Alexander Pope, Samuel Richardson, Jonathan Swift and James Thomson.
Edmund Curll, Bookseller
Edmund Curll was a one-man publishing firm, a figure notorious in his day and something of a comic figure ever since thanks to his enmity with Alexander Pope. This biography of his life gives an account of his varied and distinctive publishing output.
Five Romantic Plays, 1768-1821
Thriving during a period of profound revolution in Europe, the British Romantic theatre found itself re-examining social and sexual relations in English society. The five plays collected in this edition--the only one of its kind--represent some of the most radical and unusual examples of the drama created during this period. Horace invented gothic melodrama with his incest tragedy, The Mysterious Mother; Robert Southey imagined the theatre as a site of revolutionary protest in Wat Tyler (1794); Joanna Baillie's psychological case study in aristocratic hatred in De Monfort (1768) was thought too alarming to have been written by a woman, while Elizabeth Inchbald's hugely successful Lover's Vows (1798) was sufficiently subversive for Jane Austen to analyze some of its illicit potential in Mansfield Park (1814); Byron's strenuous tragedy The Two Foscari (1821) explores an inescapable conflict between parental love and political authority. The stage imagined by these writers is an arena of culturally charged issues--political, sexual, and socia--paralleling the ones being debated and decided in society at large.
