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Consumer Behavior
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Bombay
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SIMSARC 2018
4C’s; Communication, Commerce, Connectivity and Culture are the building blocks of an economy. How well an economy will grow or perform will depend on how strong these four pillars are. Communication leads to sharing of information among individuals. It is important for any business to have the right kind of communication channel. Commerce, provides goods and services for the society and its people. Connectivity provides the right infrastructure and system for those goods and services to reach the market. Lastly, culture helps to retain the indigenous value in those. SIMSARC 2018, organised by Symbiosis Institute of Management Studies, focussed on the aforementioned idea and invited eminen...
India Today
None
Once Upon A Prime Time
In Once Upon A Prime Time, Ananth Mahadevan pens the memoirs of his journey on Indian television. From first hand experiences with film makers who were the founding fathers of television serials, to today's consumerism driven shows, he has tasted them all. The book reads like an autobiography yet covers virtually every major player who was responsible for the nostalgia that Indian television now evokes. It incorporates exclusive moments with many celebrities and award winning directors. Join the actors on their sets as they perform for television and learn about the stories that made the shows come to life. Covering artistes and makers who impacted our world, such as Amitabh Bachchan, Hrishi...
Visual Arts
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Bollywood in Posters
A rare compilation of hand-printed as well as digitalized landmark Hindi film posters from the 1930s to the present - both tracing the journey of an art form and the evolution of cinema in India. The text accompanying each poster carries a synopsis, banner, details of cast and technical crew, date of release, famous songs, awards won, and some lesser-known anecdotes about the film. The posters are from young Hindi film buff, S M M Ausaja's personal collection of posters, lobby cards, record album covers and other memorabilia.
Verve
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The Tiger By The River
Swati Varma is one of modern Delhi's more blessed inhabitants. But then one brilliant morning when the world seemed cleansed by the coming of the rains, the unthinkable happens: his pregnant wife is killed in a road accident. Devastated, Swati makes a pilgrimage back to the land of his forebears, Panayur, in the state of Kerala, to scatter his beloved's ashes in the sacred waters of the Papanasini river. Returning to this long-forgotten world, he is reunited with a childhood companion who now cares for the crumbling, ghost-filled palace that was his home. For Panayur - seemingly still free from the religious turmoil that threatens so much of the country - was once a kingdom, and Swati is the...
