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Jahrbuch der Kreativität 2014
Pflichtlektuere für Innovations- und Ideenmanagement Das Jahrbuch der Kreativitaet erscheint bereits zum dritten Mal. Auf 228 Seiten praesentieren 19 renommierte Kreativitaetsexperten aus dem Bereich Innovations- und Ideenmanagement neuestes Fachwissen ueber Kreativitaetstechniken und deren Einsatzmoeglichkeiten. Der Fokus des aktuellen Jahrbuches der Kreativitaet liegt auf den raeumlichen Voraussetzungen für die Entfaltung von Kreativitaet sowie auf geeigneten und innovativen Ansaetzen fuer mehr Kreativitaet in Unternehmen und Gesellschaft. Praesentiert werden unter anderem die Erkenntnisse aus einer aktuellen Studie zur Psychologie des kreativen Denkens und kreativer Prozesse, konkrete A...
Kasseler Adressbuch
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Telefónica O2 Germany’s "My Handy Model" - The way out of the Acquisition Pitfall?
Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Munich, language: English, abstract: From the beginning of the German Digital Mobile Telecommunication Market in the early 1990s until today, competition between the 2 to 4 main Mobile Network Operators (MNO) was and is driven by gaining customers without any limitation of acquisition costs per customer. The so-called SAC (Subscriber Acquisition Costs) reached unforeseen heights over time and has become an indispensable incentive measure for sales and consumer. The outstanding, extraordinary service to initiate and receive phone calls at e...
Telefónica O2 Germany¿S My Handy Model - the Way Out of the Acquisition Pitfall?
Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Munich, language: English, abstract: From the beginning of the German Digital Mobile Telecommunication Market in the early 1990s until today, competition between the 2 to 4 main Mobile Network Operators (MNO) was and is driven by gaining customers without any limitation of acquisition costs per customer. The so-called SAC (Subscriber Acquisition Costs) reached unforeseen heights over time and has become an indispensable incentive measure for sales and consumer. The outstanding, extraordinary service to initiate and receive phone calls at e...
Amazon Marketing Strategy
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place Amazon now offers products in more than 40 different product categories. Omnipresent everywhere in the internet Amazon claims to be "the world's most customer-centric" company. Indeed Amazon is doing everything to achieve this goal through continuous service-improvement. Whenever a new service will ...
Amazon Marketing Strategy
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place Amazon now offers products in more than 40 different product categories. Omnipresent everywhere in the internet Amazon claims to be "the world's most customer-centric" company. Indeed Amazon is doing everything to achieve this goal through continuous service-improvement. Whenever a new service will be launched customers expectatio...
Art of the 20th Century
The original edition of this ambitious reference was published in hardcover in 1998, in two oversize volumes (10x13"). This edition combines the two volumes into one; it's paperbound ("flexi-cover"--the paper has a plastic coating), smaller (8x10", and affordable for art book buyers with shallower pockets--none of whom should pass it by. The scope is encyclopedic: half the work (originally the first volume) is devoted to painting; the other half to sculpture, new media, and photography. Chapters are arranged thematically, and each page displays several examples (in color) of work under discussion. The final section, a lexicon of artists, includes a small bandw photo of each artist, as well as biographical information and details of work, writings, and exhibitions. Ruhrberg and the three other authors are veteran art historians, curators, and writers, as is editor Walther. c. Book News Inc.
General Economics Monetary Policy
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Economic Policy, grade: keine, University of applied sciences, Munich, language: English, abstract: For now more than 6 years, starting in 2002, the US-Dollar continuously depreciates in relation to the Euro but also in relation to other strong currencies in the world. The European System of Central Bank can help the dollar but not without affecting the Euro. A stable Euro with low and constant inflation of 2% is the main objective of the ECB and fixed in their statutes. The depreciation of the dollar can be blended by depreciating the Euro in the same relation but that won't help for long. The impacts on t...
