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The Mind Share Market
The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
ZNB Presents: Year One
Welcome to the first year’s worth of stories from the new online magazine ZNB Presents published by the small press Zombies Need Brains. In these pages, you will find original science fiction and fantasy stories of awe and wonder, darkness and light, ranging through all of the subgenres, including urban fantasy, alternate history, space opera, fairy tales, and more. They come from the most talented authors in the field today—new voices as well as trusted and familiar names. Join us as we explore visions of the past, present, and future, as we encounter strange new creatures, both in our own backyard, in the depths of space, and our own imagination. Here you will: --Enter an abandoned col...
Java P2P Unleashed
"Java P2P Unleashed" provides a single source for Java developers who want to develop P2P systems. The book explains the benefits of each technology and shows how to fit the P2P "pieces" together - both in building new systems and integrating with existing ones. starts with a discussion of the P2P architecture, referencing similarities with existing, familiar systems while previewing several types of P2P applications. It explains how to plan ahead for security, routing, performance and other issues when developing a P2P application. Each technology included in the book - JXTA, Jini, JavaSpaces, J2EE, Web services - is approached from a P2P perspective, focusing on implementation concerns Java developers will face while using them. The last section includes several large-scale examples of different P2P applications - managing content, building communities, integrating services, routing messages, and using intelligent agents to gather information. The final chapter looks ahead to future developments in Java P2P technologies.
Core Java Data Objects
& JDO's transparent persistence will accelerate software development & & Includes practical examples and best practices as well as a full case study & & Written by experienced members of the JDO Expert Group & & The CD-ROM includes community and evaluation editions of JDO software from a number of vendors
Geological Carbon Storage
Geological Carbon Storage Subsurface Seals and Caprock Integrity Seals and caprocks are an essential component of subsurface hydrogeological systems, guiding the movement and entrapment of hydrocarbon and other fluids. Geological Carbon Storage: Subsurface Seals and Caprock Integrity offers a survey of the wealth of recent scientific work on caprock integrity with a focus on the geological controls of permanent and safe carbon dioxide storage, and the commercial deployment of geological carbon storage. Volume highlights include: Low-permeability rock characterization from the pore scale to the core scale Flow and transport properties of low-permeability rocks Fundamentals of fracture generat...
Component Deployment
This volume of the Lecture Notes in Computer Science series contains the proceedings of the second Working Conference on Component Deployment, which took place May 20-21, 2004, at the e-Science Institute in Edinburgh, Scotland, as a collocated event of the International Conference on Software Engineering. Component deployment addresses what needs to be done afteracomponent has been developed. Component deployment includes activities such as com- nent customization, con?guration, integration, activation, de-activation and - commissioning. The emerging research community that investigates component deploymentconcernsitselfwiththeprinciples,methodsandtoolsfordeployment activities. The community...
Middleware 2003
Next-generation distributed applications and systems are increasingly developed using middleware. This dependency poses hard R&D challenges, including - tency hiding, masking partial failure, information assurance and security, legacy integration, dynamic service partitioning and load balancing, and end-to-end quality of service speci?cation and enforcement. To address these challenges, researchers and practitioners must discover and validate techniques, patterns, and optimizations for middleware frameworks, multi-level distributed resource management, and adaptive and re?ective middleware architectures. Following the success of the past IFIP/ACM Middleware conferences (Lake District/UK, Pal...
Enterprise JavaBeans 3.0
If you're up on the latest Java technologies, then you know that Enterprise JavaBeans (EJB) 3.0 is the hottest news in Java this year. In fact, EJB 3.0 is being hailed as the new standard of server-side business logic programming. And O'Reilly's award-winning book on EJB has been refreshed just in time to capitalize on the technology's latest rise in popularity. This fifth edition, written by Bill Burke and Richard Monson-Haefel, has been updated to capture the very latest need-to-know Java technologies in the same award-winning fashion that drove the success of the previous four strong-selling editions. Bill Burke, Chief Architect at JBoss, Inc., represents the company on the EJB 3.0 and Ja...
CIO
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