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The Ends Game
How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as: • Dollar Shave Club • Rent the Runway • Netflix • Spotify • Michelin • Adobe • Pearson • And many more! They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.
Marketing and Sustainability
In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing p...
When Jihadi Ideology Meets Social Media
This book is designed to provide specialists, spectators, and students with a brief and engaging exploration of media usage by radical groups and the laws regulating these grey areas of Jihadi propaganda activities. The authors investigate the use of religion to advance political agendas and the legal challenges involved with balancing regulation with free speech rights. The project also examines the reasons behind the limited success of leading initiatives to curb the surge of online extreme speech, such as Google’s “Redirect Method” or the U.S. State Department’s campaign called “Think Again.” The volume concludes by outlining a number of promising technical approaches that can potently empower tech companies to reduce religious extremist groups’ presence and impact on social media.
Fundamentals of Sexually Transmitted Infections
This textbook includes the recent progresses and scientific knowledge from the leading experts in different approaches to control, diagnosis, and management depending on resources and facilities available. This book has been written by our colleagues from all over the world. This book is divided into six sections. Each section supplies particularly sexually transmitted infections, diagnostics, microorganism types, pathogenesis, and treatment options. Essential points in publishing this book are to improve our knowledge about sexually transmitted infections and new treatment modalities. One chapter of the book is devoted to viral infections and their treatment. We think that this textbook will serve as a comprehensive guide to many physicians dealing with sexually transmitted infections in their clinical practice. It will hopefully be a precious source for dermatologists, educators, other physicians, and medical students.
The Future of Heritage Science and Technologies: ICT and Digital Heritage
This volume constitutes the refereed proceedings of the Third International Conference on The Future of Heritage Science and Technologies, Florence Heri-Tech 2022, held in Florence, Italy, in May 2022. The 32 papers presented in this volume were thoroughly reviewed and selected from 101 submissions. They are organized in the topical sections on 3D reconstruction of tangible cultural heritage and monitoring devices; IA and AR/VR based methods and applications for CH; methods and systems for enhancing heritage fruition and storytelling; virtual museums and virtual tours.
Computer Vision -- ECCV 2012. Workshops and Demonstrations
The three volume set LNCS 7583, 7584 and 7585 comprises the Workshops and Demonstrations which took place in connection with the European Conference on Computer Vision, ECCV 2012, held in Firenze, Italy, in October 2012. The total of 179 workshop papers and 23 demonstration papers was carefully reviewed and selected for inclusion in the proceedings. They where held at workshops with the following themes: non-rigid shape analysis and deformable image alignment; visual analysis and geo-localization of large-scale imagery; Web-scale vision and social media; video event categorization, tagging and retrieval; re-identification; biological and computer vision interfaces; where computer vision meet...
Advanced Topics in Computer Vision
This book presents a broad selection of cutting-edge research, covering both theoretical and practical aspects of reconstruction, registration, and recognition. The text provides an overview of challenging areas and descriptions of novel algorithms. Features: investigates visual features, trajectory features, and stereo matching; reviews the main challenges of semi-supervised object recognition, and a novel method for human action categorization; presents a framework for the visual localization of MAVs, and for the use of moment constraints in convex shape optimization; examines solutions to the co-recognition problem, and distance-based classifiers for large-scale image classification; describes how the four-color theorem can be used for solving MRF problems; introduces a Bayesian generative model for understanding indoor environments, and a boosting approach for generalizing the k-NN rule; discusses the issue of scene-specific object detection, and an approach for making temporal super resolution video.
Advances in Multimedia Information Processing - PCM 2004
Welcome to the proceedings of the 5th Paci?c Rim Conference on Multimedia (PCM 2004) held in Tokyo Waterfront City, Japan, November 30–December 3, 2004. Following the success of the preceding conferences, PCM 2000 in Sydney, PCM 2001 in Beijing, PCM 2002 in Hsinchu, and PCM 2003 in Singapore, the ?fth PCM brought together the researchers, developers, practitioners, and educators in the ?eld of multimedia. Theoretical breakthroughs and practical systems were presented at this conference, thanks to the support of the IEEE Circuits and Systems Society, IEEE Region 10 and IEEE Japan Council, ACM SIGMM, IEICE and ITE. PCM2004featuredacomprehensiveprogramincludingkeynotetalks,regular paperpresen...
TV Content Analysis
The rapid advancement of digital multimedia technologies has not only revolutionized the production and distribution of audiovisual content, but also created the need to efficiently analyze TV programs to enable applications for content managers and consumers. Leaving no stone unturned, TV Content Analysis: Techniques and Applications provides a de
The Value of Values
How business leaders can grow profits and competitive advantage by doing the right thing. Acting on values—doing good for the benefit of all—can substantially benefit the bottom line, but many business leaders mistakenly believe that doing the right thing lowers profits. This belief is the greatest barrier holding businesses back from being more financially and competitively successful—and delivering more good for the world. Not only can it be a winning business strategy to act on values, as Daniel Aronson suggests in The Value of Values, but it is also a savvy choice, increasing a company’s power, profit, and competitive advantage—in many cases with little additional investment or...
