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Marketing Management
A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world. Conceptual material reflects up to date perspectives on academic and company research. The applied material seeks to demonstrate the universality of marketing management by drawing on illustrations from a wide range of geographic and industry settings.
International Marketing and Export Management
The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
Radical Right-Wing Populism in Western Europe
Studies the new West European parties of the radical populist right, arguing that, in distancing themselves from the reactionary politics of the traditional extremist right, these parties have become a significant challenge to the established structure and politics of West European democracy today.
Wiley International Encyclopedia of Marketing, 6 Volume Set
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Did Jesus Rise From the Dead
Seems reasonable…perhaps Jesus was comatose. Or perhaps his body was stolen. Or maybe the women arrived at the wrong tomb…they were grieving, after all; it would have been an honest mistake. There are any number of explanations. Dr. William Lane Craig uses well-documented historical facts to explore the evidence that surrounds the days following Jesus’ crucifixion. Without assuming “the Bible says so,” Did Jesus Rise from the Dead” presents positive religious, cultural, and historical evidence for the reality of the resurrection while breaking down the six most common hypotheses used to explain the unusual events that unfolded from the moment Christ breathed his last. Thoroughly researched, yet deftly digestible, Did Jesus Rise from the Dead? belongs in the library of any apologist, skeptic, or seeker.
Electron Transfer
an integrated approach to electron transfer phenomena This two-part stand-alone volume in the prestigious Advances in Chemical Physics series provides the most comprehensive overview of electron transfer science today. It draws on cutting-edge research from diverse areas of chemistry, physics, and biology-covering the most recent developments in the field, and pointing to important future trends. This initial volume includes: * A historical perspective spanning five decades * A review of concepts, problems, and ideas in current research * Electron transfer in isolated molecules and in clusters * General theory, including useful algorithms * Spectra and electron transfer kinetics in bridged c...
The Biological Bulletin
Vols. 17, 21-105 contain Annual reports of the Marine Biological Laboratory for 1907/08-1952.
