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Firm Competitive Advantage Through Relationship Management
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
Ionic Liquids
Ionic Liquids (ILs) are one of the most interesting and rapidly developing areas of modern physical chemistry, technologies and engineering. This book, consisting of 29 chapters gathered in 4 sections, reviews in detail and compiles information about some important physical-chemical properties of ILs and new practical approaches. This is the first book of a series of forthcoming publications on this field by this publisher. The first volume covers some aspects of synthesis, isolation, production, modification, the analysis methods and modeling to reveal the structures and properties of some room temperature ILs, as well as their new possible applications. The book will be of help to chemists, physicists, biologists, technologists and other experts in a variety of disciplines, both academic and industrial, as well as to students and PhD students. It may help to promote the progress in ILs development also.
Essential Oil-Bearing Grasses
When enjoying a southeast asian soup or cup of herbal tea, we are really savoring the flavor of lemongrass. Similarly, the sweet aroma of mosquito-repelling lotions comes from the citronella oil present in them. Fine perfumes, candles, and herbal pillows with the pleasing smell of rose are often in fact scented with palmarosa. Providing an in-depth
Sonochemistry and Sonoluminescence
Sonochemistry is studied primarily by chemists and sonoluminescence mainly by physicists, but a single physical phenomenon - acoustic cavitation - unites the two areas. The physics of cavitation bubble collapse, is relatively well understood by acoustical physicists but remains practically unknown to the chemists. By contrast, the chemistry that gives rise to electromagnetic emissions and the acceleration of chemical reactions is familiar to chemists, but practically unknown to acoustical physicists. It is just this knowledge gap that the present volume addresses. The first section of the book addresses the fundamentals of cavitation, leading to a more extensive discussion of the fundamentals of cavitation bubble dynamics in section two. A section on single bubble sonoluminescence follows. The two following sections address the new scientific discipline of sonochemistry, and the volume concludes with a section giving detailed descriptions of the applications of sonochemistry. The mixture of tutorial lectures and detailed research articles means that the book can serve as an introduction as well as a comprehensive and detailed review of these two interesting and topical subjects.
Waxes
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Entrepreneurial Marketing and International New Ventures
The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationaliza...
Business to Business Marketing
Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing.
Gas Chromatography and Lipids
Fatty acids and lipids: structures, extraction and fractionation into classes -- Gas chromatography: theoretical aspects and instrumentation -- Preparation of methyl ester and other derivatives -- Gas chromatographic analysis of fatty acid derivatives -- Isolation of fatty acids and identification by spectroscopic and chemical degradative techniques -- Gas chromatography--mass spectrometry and fatty acids -- Gas chromatographic analysis of molecular species of lipids -- Alternative or complementary methods for the analysis of molecular species of lipids -- Some miscellaneous separations of lipids by gas chromatography.
