Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Diversity in European Marketing
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Understanding Marketing
Understanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic marketing; new products; branding; marketing communication and promotion; business-to-business marketing; and product pricing and distribution. * Includes 20 cases written by lecturers from universities in 14 different European countries belonging to the CEMS network * The cases cover a wide range of products: brewing, soft drinks, mobile telephones, banking,textiles, skin products and office furniture being only a selection of the products included * The cases are of ideal length for a two-hour seminar or lecture discussion * Small and not-for-profit organizations are discussed as well as multinational organizations Suitable for undergraduate, MBA and other graduate-level courses in marketing, marketing management, international marketing and European marketing.
Biometrics
Emphasizes the role of statistics and mathematics in the biological sciences.
Les défis de la globalisation
Comme tout processus, la globalisation a des conséquences heureuses et malheureuses. Dans le débat sur la globalisation entamé par les scientifiques, les experts et les citoyens, il y a des regards positifs et négatifs. Cet ouvrage se veut constructif.
Principles of Marketing
The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.
Cahiers
None
Un autre monde est-il imaginable ?
Dans cet ouvrage figurent entre autres trois leçons publiques sur la mondialisation données par les professeurs Robert Boyer (France), René Passet (France) et William Zartman (USA).
Demography: Analysis and Synthesis, Four Volume Set
This four-volume collection of over 140 original chapters covers virtually everything of interest to demographers, sociologists, and others. Over 100 authors present population subjects in ways that provoke thinking and lead to the creation of new perspectives, not just facts and equations to be memorized. The articles follow a theory-methods-applications approach and so offer a kind of "one-stop shop" that is well suited for students and professors who need non-technical summaries, such as political scientists, public affairs specialists, and others. Unlike shorter handbooks, Demography: Analysis and Synthesis offers a long overdue, thorough treatment of the field. Choosing the analytical m...
