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English in Non-English-Speaking Countries
Living in a modern world, and being surrounded by the newest advances in technology, today’s English language teachers see the process of learning English as completely different compared to when they learnt it themselves. In addition, linguists today proudly witness the different usage of the language that portrays the playful nature of English, supported by its creative speakers and users. This book presents a collection of English language teachers’ practices and challenges of teaching English to their non-native English students, in which they portray their perceptions of the teaching-learning process. These experiences will provide the reader with a perspective on what contemporary teaching of this language in a non-English-speaking country looks like. As such, this collection will serve as a guidebook for new scholars in the field.
Advances in formal Slavic linguistics 2018
Advances in Formal Slavic Linguistics 2018 offers a selection of articles that were prepared on the basis of talks presented at the conference Formal Description of Slavic Languages (FDSL 13) or at the parallel Workshop on the Semantics of Noun Phrases, which were held on December 5–7, 2018, at the University of Göttingen. The volume covers a wide array of topics, such as situation relativization with adverbial clauses (causation, concession, counterfactuality, condition, and purpose), clause-embedding by means of a correlate, agreeing vs. transitive ‘need’ constructions, clitic doubling, affixation and aspect, evidentiality and mirativity, pragmatics coming with the particle li, uniq...
Manajemen Pemasaran: Perspektif Global
Buku ini adalah panduan komprehensif untuk memahami lingkungan pemasaran global, yang mencakup berbagai aspek penting yang terkait dengan pasar global. Bab pertama memberikan pengantar ke lingkungan pemasaran global, dimulai dengan poin-poin penting mengapa organisasi harus mempertimbangkan untuk menembus pasar global dan bagaimana cara melakukannya. Bab ini juga membahas orientasi pasar global. Bab kedua mendalami lingkungan pemasaran global dengan fokus pada faktor-faktor politik, ekonomi, sosial, teknologi, lingkungan, dan legal yang memengaruhi pasar global. Ini juga membedah kondisi ekonomi global, dari negara berpendapatan rendah hingga berpendapatan tinggi, serta jenis organisasi perd...
Linguistic Semantics
This successor to Language, Meaning and Context provides an invaluable introduction to linguistic semantics.
The Handbook of Communication Science
In 1987, publication of the Handbook of Communication Science signaled the "coming of age" for one of the most exciting interdisciplinary fields in the social sciences. With the 2nd edition of The Handbook of Communication Science almost twenty years later, editors Charles R. Berger and David Roskos-Ewoldsen bring together again a stellar cast of communication scholars to contribute to this volume. Opening chapters address the methods of research and the history of the field. In subsequent parts, the authors examine the levels of analysis in communication (individual to macrosocial), the functions of communication (such as socialization and persuasion), and the contexts in which communication occurs (such as couples, families, organizations, and mass media).
Beyond Hofstede
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
A History of American English
This impressive volume provides a chronological, narrative account of the development of American English from its earliest origins to the present day.
