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Government Marketing Best Practices
This book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results
Selling to the Government
Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companie...
Selling to the Government
Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companie...
Why Epiphanies Never Occur to Couch Potatoes
This book started as a lunch speech called "Amtower's Laws of Survival and Success" at the July 2005 Merit Direct Business Coop in Westchester, NY.\nOver time, these evolved into the core of the author's business and life philosophy, the rules that govern his conduct. The Merit speech was the first public utterance of these, giving people who knew his work a chance to see why he is the way he is. These simple rules have been the basis for his conduct for two decades.
The 2016 Unofficial Voter's Guide
In 100 pages, Mark Amtower presents the results of years of watching C-span, listening to political talk radio, being subjected to the sound-bite addicted politicos from both sides of the aisle and those running to get into office, those who seem to be on every broadcast station in or near the nation's capitol. The results are here, insightful and frank, funny and frightening -- everything "they" know about what the average American really wants: solutions to pollution, the economy, the wars, and the incessant finger pointing, blaming and name calling that leads nowhere. In this landmark study, a brave American man shares the results of his life-long observations of the American political an...
The 2014 Unofficial Voter's Guide
In 100 pages, Mark Amtower presents the results of years of watching C-span, listening to political talk radio, being subjected to the sound-bite addicted politicos from both sides of the aisle and those running to get into office, those who seem to be on every broadcast station in or near the nation's capitol. The results are here, insightful and frank, funny and frightening -- everything "they" know about what the average American really wants: solutions to pollution, the economy, the wars, and the incessant finger pointing, blaming and name calling that leads nowhere. In this landmark study, a brave American man shares the results of his life-long observations of the American political an...
Word-of-mouth Advertising, Online and Off
Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase ...
42 Rules for Driving Success with Books (2nd Edition)
Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.
Credibility Nation
For many years, a silent and important war has been fought between two nations. On the one side, there’s Credibility Nation which is composed of humans who go about life and their business with credibility and servant leadership. On the other side, there’s Dubious Nation which is composed of humans who live and conduct their business with self-interest as their highest priority. Dubious Nation is on a winning streak and is vanquishing Credibility Nation a thousand times over. It’s shocking to see how many people are forgetting how important it is to live and transact business in a credible way. I believe that there’s still hope. There’s still a way for Credibility Nation to win. It...
