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Brand Meaning
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Grace
ENTER THE SHIPS' GRAVEYARD ... A watchful Northumbrian family, devoted to duty in the lighthouse on the treacherous Farne Islands. A vicious North Sea storm, during which a consummate ship's captain makes a fatal error of navigation. A daring rescue of shipwreck survivors, spurring an unwanted rise to celebrity status. A country in the throes of industrial and social upheaval, while much of today's world takes shape. Welcome to the timeless whole life story of Britain's sea rescue heroine, GRACE DARLING. Set in Victorian Northumberland, with its astounding castles and coastline, this new dramatisation is a fast-moving tale of triumph and tragedy, ordinary people in extraordinary situations, and the birth of an enduring legacy. But who is the mysterious narrator, commenting to readers as the story unfolds?
The Turing Guide
Alan Turing has long proved a subject of fascination, but following the centenary of his birth in 2012, the code-breaker, computer pioneer, mathematician (and much more) has become even more celebrated with much media coverage, and several meetings, conferences and books raising public awareness of Turing's life and work. This volume will bring together contributions from some of the leading experts on Alan Turing to create a comprehensive guide to Turing that will serve as a useful resource for researchers in the area as well as the increasingly interested general reader. The book will cover aspects of Turing's life and the wide range of his intellectual activities, including mathematics, code-breaking, computer science, logic, artificial intelligence and mathematical biology, as well as his subsequent influence.
The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention
An unmatched collection of resources perfect for psychologists, scholars, and HR practitioners In The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention, an expert team of authors presents a comprehensive and authoritative perspective on critical issues in employee recruitment, selection, and retention. Every chapter offers an in-depth review of the most recent literature and provides academics, researchers, industry practitioners, and students with a holistic reference to relevant data and theory. The book includes job analyses, biodata, simulation exercises, talent management guides, talent assessment guides for leadership development, and online employee selection strategies.
Delivering Dreams
Film Distributors are the unsung heroes of cinema. Without them, the film industry would grind to a halt. Drawing on the archives of the Film Distributors' Association (FDA), as well as on interviews with leading British distributors of today, Delivering Dreams tells the, largely unacknowledged, story of how films were, and are, brought to British cinema-goers. It profiles some of the most flamboyant and controversial figures involved in UK distribution over the last 100 years, ranging from the founders of huge companies to visionaries who have launched small art house labels. Geoffrey MacNab also explores how the sector has reacted to a rapidly changing market and technological environment, from the transition to sound in the late 1920s to the spectre of TV in the 1950s and the move to digital in the 2000s. Ranging from the films of Charlie Chaplin to The King's Speech, and published to coincide with the centenary of the FDA's creation in December 1915, this book highlights the crucial role that distributors have played in maintaining the solid foundations of the British film industry.
The Creative Self
The Creative Self reviews and summarizes key theories, studies, and new ideas about the role and significance self-beliefs play in one's creativity. It untangles the interrelated constructs of creative self-efficacy, creative metacognition, creative identity, and creative self-concept. It explores how and when creative self-beliefs are formed as well as how creative self-beliefs can be strengthened. Part I discusses how creativity plays a part in one's self-identity and its relationship with free will and efficacy. Part II discusses creativity present in day-to-day life across the lifespan. Part III highlights the intersection of the creative self with other variables such as mindset, domain...
Picture This
"As Rembrandt is creating his famous painting of Aristotle contemplating the bust of Homer, Aristotle is soon able to see and hear. As the masterpiece makes its way through history, Aristotle's complicated mind finds unanswerable dilemmas."--
Brand Meaning
How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which meanings become attached to brands. Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning. It will leave readers with a better appreciation of what brand means and what brands mean. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the book's scope should also make it rewarding and valuable reading for practitioners in the fields of marketing and advertising.
Eureka!
A stirring story of the goldfields and the Eureka Rebellion, by award-winning author/illustrator Mark Wilson LONGLISTED FOR THE COLIN RODERICK AWARD 2021 Molly and her father have emigrated to Australia to try their luck as gold prospectors in Ballarat, Victoria. Life on the diggings is hard and Molly misses her mother, who died before they left England. A Chinese teenager, Chen, shows Molly and her Papa how to pan for gold and helps them when their food and money run out. Not everyone on the goldfields is friendly, however. Chen and other Chinese diggers are often bullied and the police lock up miners who haven't paid the exorbitant gold licence fee. Before long, Molly, Papa and Chen are caught up in a protest that will become known as the Eureka Rebellion - a legendary battle that will profoundly affect them all. From award-winning author and illustrator Mark Wilson, this powerful story is inspired by real people and historical events.
