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The Handbook of Creativity & Innovation in Business
This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly.
Handbook of Research on Customer Engagement
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
Negotiation and Conflict Management
Essay from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,7, University of Applied Sciences Nuremberg (Technische Hochschule Nürnberg Georg Simon Ohm), course: Verhandlungsstrategie, language: English, abstract: Business negotiations are increasingly acknowledged as a significant area of management processes relevant to the implementation of business strategies. In the rapidly changing environment of knowledge-based competition, organisations only succeed by virtue of effective negotiations and establishing long-term relationships among multiple parties involved in various business processes. The context of global expansion and mobility have additionally revealed the importance of business transactions across borders as fundamental building blocks of multinational organizations. This trend leads automatically to an increased need for more complex business negotiations in the international context and intercultural awareness by organisations and employees.
Approaches To Creativity: A Guide For Teachers
This book offers a comprehensive guide to ideas on creativity in education, along with the major theories related to creativity.
Contemporary Trends in Conflict and Communication
Contemporary Trends in Conflict and Communication: Technology and Social Media examines the myriad ways conflict communication occurs in mediated spaces, whether through social media platforms such as Twitter, Facebook, and Instagram, on private social enterprise spaces, or through formal online dispute resolution (ODR) technologies. We were experiencing the increase of conflict communication in hybrid spaces prior to the COVID-19 pandemic, yet the global lockdown that shifted everyone to remote teaching, learning, and working heightened our attention to the impact of technology and social media on conflict dynamics. While social media is often implicated in the spread of alternative facts, ...
Harnessing the Power of Social Media and Web Analytics
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.
Social Media and Networking: Concepts, Methodologies, Tools, and Applications
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Successfully Negotiating in Asia
Successful negotiation requires understanding your counterpart’s culture, their feelings, habits and values. When planning to do business with suppliers and other partners in Asia, thorough preparation is essential in order to avoid misunderstandings, confrontations and disappointments, and to ensure the mutually desired success. This book offers a comprehensive guide to communication, argumentation, and negotiation by demonstrating success pathways with a focus on specific types of negotiator or negotiation partner from the different regions of the Asian continent. Readers will learn to negotiate the Chinese, the Indian and the Japanese way, and come to understand how Asians approach negotiations. Written by a truly international author, both academic and practitioner, with extensive experience in both Eastern and Western cultures, this book offers a valuable resource for anyone who relies on successfully negotiating with Asian partners.
International Security
International Security is one of the main sub-fields of International Relations. This four-volume collection will bring together seminal journal articles and some book chapters to map the main themes and turning points in the development of International Security Studies. Together the four volumes map the progress from the traditional security agenda to more contemporary challenges like terrorism. They serve to demonstrate the wide scope of the international security agenda today, as well as the wide range of methodologies and epistemologies used to approach the subject. Including an extensive overall introduction and part introductions by the Editors, this multi-volume set will be an essential purchase for all Political Science Libraries and Schools of International Relations.
