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Gestión de contenidos web
Este libro desarrolla la Unidad Formativa (UF2401) Gestión de contenidos web, incluida en el Módulo Formativo (MF2189_3) Elaboración de materiales de marketing y comunicación autoeditables, correspondiente al Certificado de Profesionalidad (COMM0112) Gestión de Marketing y Comunicación, regulado por el Real Decreto 614/2013, de 2 de agosto. Internet ha cambiado el rumbo de la mayoría de las ramas profesionales, entre ellas la de marketing y comercio. En este libro se desarrollan los conceptos básicos que se manejan en el mundo del marketing online, además de las técnicas que aplican en este medio. Asimismo, se explica cómo definir una campaña, la forma en que se llevará a cabo, ...
Social Innovation and Welfare State Retrenchment
Navigating the context of welfare regimes undergoing transformation, Social Innovation and Welfare State Retrenchment examines the evidence and questions the capacity of Social Innovation initiatives to tackle social inequalities, especially when it comes to the domain of early childhood education and care.
Excavating Women
Archaeologists are increasingly aware of issues of gender when studying past societies; women are becoming better represented within the discipline and are attaining top academic posts. However, until now there has been no study undertaken of the history of women in European archaeology and their contribution to the development of the discipline. Excavating Women discusses the careers of women archaeologists such as Dorothy Garrod, Hanna Rydh and Marija Gimbutas, who against all odds became famous, as well as the many lesser-known personalities who did important archaeological work. The collection spans the earliest days of archaeology as a discipline to the present, telling the stories of w...
Historical Abstracts
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Material Encounters and Indigenous Transformations in the Early Colonial Americas
Material Encounters and Indigenous Transformations in the Early Colonial Americas brings together 15 archaeological case studies that offer new perspectives on colonial period interactions in the Caribbean and surrounding areas through a specific focus on material culture and indigenous agency.
The Wild Book
In early twentieth-century Cuba, bandits terrorize the countryside as a young farm girl struggles with dyslexia. Based on the life of the author's grandmother.
