Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Global Advertising Regulation Handbook
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format...
Handbook of Media Management and Economics
This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.
The Press
With the guidance of editors Geneva Overholser and Kathleen Hall Jamieson, this superb collection of essays--written by the nation's leading authorities on journalism--illuminates the role of the press in a democracy, investigating alternative models used throughout world history to better understand how the American press has evolved into what it is today. The book also examines the history, identity, roles, and future of the American press, with an emphasis on topics of concern to both practitioners and consumers of American media.
History of the Mass Media in the United States
The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Peterson's Graduate Schools in the U.S. 2010
Shares overviews of nearly one thousand schools for a variety of disciplines, in a directory that lists educational institutions by state and field of study while sharing complementary information about tuition, enrollment, and faculties.
Converging Media, Diverging Politics
What purpose does the news media serve in contemporary North American society? In this collection of essays, experts from both the United States and Canada investigate this question, exploring the effects of media concentration in democratic systems. Specifically, the scholars collected here consider, from a range of vantage points, how corporate and technological convergence in the news industry in the United States and Canada impacts journalism's expressed role as a medium of democratic communication. More generally, and by necessity, Converging Media, Diverging Politics speaks to larger questions about the role that the production and circulation of news and information does, can, and should serve. The editors have gathered an impressive array of critical essays, featuring interesting and well-documented case studies that will prove useful to both students and researchers of communications and media studies.
Media Economics
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
Media, Profit, and Politics
A compilation of essays and commentary delivered at the second annual Kent State University Symposium on Democracy, this work recognizes and considers the differences that arise when the competitive forces of commerce clash with the demand for the open availability of information in a democratic society. The conflicting roles of advocate-initiator and objective reporter for journalists who cover community politics; the role of the news media in forming public attitudes toward things political and their role in affecting voter nonparticipation; the role of financial considerations in the news media's attempt to provide citizens with needed news and perspective on political affairs; and particularly the role of the conglomeration of ownership of news media organizations are a few of the topics discussed in this volume.
The Routledge International Handbook of Changes in Human Perceptions and Behaviors
The Routledge International Handbook of Changes in Human Perceptions and Behaviors is the first edited volume to present multidisciplinary perspectives on various aspects of changes that humans experience. The handbook is designed to highlight the different contents, types, ways, meanings, applications, and moments of changes that have been recognized by experts in various fields within the life and social sciences. Comprised of four sections, the chapters address changes in a variety of contexts related to human perceptions and behaviors; the moment of change and fluctuations; changes in applied settings; and the meaning of changes, including resistance to change. Written by a range of expe...
A Research Agenda for Media Economics
Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions.
