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What is Branding?
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place. Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.
The London Gazette
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Sins of the Midnight Sons
Sam Cooper was a rugged southern gentleman from Tupelo, Mississippi. After Sams father died suddenly, Sam and his wife Necee, inherited, the struggling hand-me-down farm. To keep the family farm from bankruptcy, along with his personal finances, Sam went to the North Slope and began working in a remote Inupiat village, as an engineer. Ten years later, he found himself still working in the Eskimo villages and away from a wife, who had begun to feel the sting of loneliness too deep, and was becoming resentful. After a year of working on the Slope and living in the construction camps, Sam developed a double life and personality. Every year Sam promised Necee he would come home and leave the Ala...
Annual Report
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